Brand Tone

Passionate, knowledgeable, and approachable, with an element of sophistication and exclusivity

Brand Values

• •Passion for Perfumery
• •Discovery and Exploration
• •Customer Centricity
• •Accessibility
• •Authenticity
• •Quality
• •Individuality
• •Sustainability

Best Practices

• •Let genuine enthusiasm for fragrance shine through in all descriptions and communications. Use evocative and sensory language.
• •Share knowledge about notes, perfumers, and the art of fragrance, not just to sell, but to foster appreciation and discovery.
• •Even when discussing exclusive or sophisticated scents, keep the language inviting and avoid jargon that might alienate newcomers to niche perfumery.
• •Frame copy around the customer's journey of discovery and self-expression through scent. Highlight personalized service and the community aspect.
• •Reflect the brand's genuine love for perfume and commitment to quality and authenticity in all messaging, building trust with the audience.

Social Perception

Trusted source for niche and high-quality perfumes

Copy Examples

• •Tired of the same old scents? Journey into a world of olfactory artistry. Discover your next signature fragrance at Parfum Exquis – where passion meets perfume.
• •Unlock the extraordinary. Parfum Exquis brings you a curated collection of the world's most unique niche fragrances. Explore rare aromas, find your perfect match.
• •Don't just wear a fragrance, experience it. Our decants and sample sets let you explore a universe of scents before committing. Your adventure into exquisite perfumery starts here.
• •Behind every bottle is a story. Behind our brand is a passion for bringing those stories to you. Let our fragrance experts guide you to a scent that speaks to your soul.
• •Join the scent revolution! As seen on TikTok, Parfum Exquis is your gateway to the most talked-about niche perfumes. What will be your next obsession?