Brand Tone

Whimsical & Magical, Nostalgic & Joyful, Artistic & Sophisticated, Sensory & Immersive, Playful yet Elegant

Brand Values

• •Creativity & Artistry
• •Evoking Emotion & Wonder
• •Innovation
• •Meticulousness & Quality
• •Sensory Experience

Best Practices

• •Embrace Sensory Storytelling: Use rich, evocative language that paints a vivid picture, appealing not just to smell but to the emotions and visual memories associated with Cirque du Soleil—the lights, the artistry, the thrill.
• •Marry Whimsy with Elegance: The copy should reflect the playful, nostalgic gourmand notes (cotton candy, popcorn) while maintaining an overarching tone of sophistication and artistry, aligning with the premium positioning and elegant packaging. Avoid overly simplistic or juvenile language.
• •Highlight the "Unexpected" and "Magical": Lean into the unique and surprising elements of the fragrance. Use words that convey a sense of wonder, innovation, and a departure from the ordinary, mirroring the Cirque du Soleil spirit.
• •Speak to Nostalgia and Joy: Tap into the positive emotions and memories the fragrance is designed to evoke—childhood wonder, the fun of the fair, the magic of the circus. Frame it as a delightful escape.
• •Maintain Visual and Verbal Harmony: Ensure the language used in all copywriting consistently reflects the brand's visual identity, from the artistic bottle design to the sophisticated imagery in marketing campaigns. The tone should feel like a natural extension of the product's aesthetic and the broader Cirque du Soleil brand.

Social Perception

Intriguing & Hyped, Unique & Daring, Aspirational & Premium, Nostalgic & Evocative, Beautiful Presentation, Potentially Divisive

Copy Examples

• •Headline: The Spotlight Follows: Introducing L'eau de Parfum by Cirque du Soleil. Body: Step into a world where wonder takes scent. Memories of starlit tents, the sweet thrill of cotton candy, and the surprising delight of buttery popcorn, all captured and spun into an elegant dance of iris, red apple, and warm caramelized amber. This is more than a fragrance; it's your personal encore. Call to Action: Experience the Unforgettable. Shop Now.
• •Headline: Artistry Bottled. The Soul of Cirque du Soleil, Perfumed. Body: For 40 years, Cirque du Soleil has enchanted the world. Now, the magic finds a new stage. L'eau de Parfum weaves a tale of joyous bergamot, nostalgic cotton candy, and an audacious heart of buttery popcorn, mellowed by sophisticated freesia and a lingering embrace of vanilla bean and sandalwood. A masterpiece for your senses. Call toAction: Discover the Olfactive Spectacle.
• •Headline: Whimsy Has a New Scent. Body: Remember the pure, unadulterated joy of the circus? L'eau de Parfum by Cirque du Soleil is that feeling, bottled. Playful notes of red apple and cotton candy twirl with the unexpected warmth of popcorn, settling into a sophisticated dream of caramel and iris. It’s an everyday escape to the extraordinary. Call to Action: Wear Your Wonder.
• •Social Media Post (Image: Lifestyle shot of the perfume bottle with whimsical, soft-focus lights in the background): Text: Capture the magic. ✨ L'eau de Parfum by Cirque du Soleil is here to transform your everyday into an extraordinary performance. Notes of sweet cotton candy, crisp apple, buttery popcorn, and elegant florals create a scent that’s both playful and sophisticated. Ready for your standing ovation? #ParfumCirqueduSoleil #ScentOfMagic #ArtisticPerfume #GourmandDelight #WhimsicalLuxury Call to Action: Link in bio to enter the dream.
• •Short Ad Script (Visuals: Quick, artistic cuts of Cirque du Soleil acrobats, morphing into the perfume bottle, then a person reacting with delight to the scent): (Music: Ethereal, uplifting, with a hint of carnival melody) Voiceover (Smooth, enchanting): The gasp. The awe. The sweetness of a dream spun into reality. (Visual: Fragrance notes like cotton candy, popcorn, apple appear artistically) Now, feel it. (Visual: Person sprays perfume, a look of wonder) L'eau de Parfum by Cirque du Soleil. The art of astonishment, now a fragrance. (Text overlay: Parfum Cirque du Soleil. Unforgettable.)