Brand Tone

Aspirational yet Accessible, Informative and Benefit-Oriented, Entrepreneurial and Empowering, Natural and Conscious

Brand Values

• •Quality
• •Affordability/Value for Money
• •Naturalness and Ethics
• •Innovation
• •Customer Focus/Relationships
• •Transparency
• •Passion
• •Wellness

Best Practices

• •Emphasize Quality & Concentration: Always highlight the high quality of ingredients (organic, natural where applicable) and the high (30%) essence concentration in perfumes. This justifies the "luxury-inspired" claim.
• •Balance Aspiration with Accessibility: Use evocative language that speaks to luxury, elegance, and desire, but consistently bring it back to the value proposition – making this quality accessible.
• •Be Clear About "Inspired By": When referring to fragrances, use clear and compliant language like "inspired by" or "olfactory notes reminiscent of" to maintain transparency and manage expectations.
• •Incorporate Italian Heritage: Subtly weave in the "Made in Italy" aspect or the brand's Italian roots, as this often connotes quality, style, and craftsmanship.
• •Focus on Benefits and Solutions: Whether it's a fragrance making someone feel confident, skincare improving complexion, or a supplement enhancing wellness, frame the copy around the positive outcomes for the customer.

Social Perception

Chogan (via "Parfum Inspiration" and other consultants) is perceived as offering good quality "inspired by" fragrances at attractive prices. The high perfume concentration is a key draw. Positive testimonials exist for both fragrances and other products like skincare and supplements. The public is also aware of Chogan's extensive range, including cosmetics, home care, and health supplements. The "Made in Italy" aspect is often highlighted and likely contributes to a perception of quality and style.

Copy Examples

• •Unveil your essence. Inspired by the world's most coveted aromas, [Perfume Name] by Chogan offers an intoxicating blend of [Top Note], [Heart Note], and [Base Note] with an exceptional 30% essence concentration. Experience enduring luxury and captivating style, affordably. Your new signature awaits.
• •Nourish your skin with the purity of Italy. Our [Product Name] is crafted with certified organic [Key Ingredient] and snail mucin, designed to regenerate, hydrate, and restore your natural glow. Dermatologically tested and cruelty-free, because we believe in beauty that's kind to you and the planet.
• •Command the room. Chogan's [Perfume Name] for men is a bold statement of sophistication and modern masculinity. Rich notes of [Note 1] and [Note 2] create an unforgettable, long-lasting trail. Elegance, redefined.
• •Why choose between luxury and smart spending? At Parfum Chogan, we bring you high-quality, Italian-made inspired fragrances and a wide range of wellness products. From captivating perfumes with 30% essence to organic skincare and effective home solutions. Discover the Chogan difference. #Chogan #ParfumInspiration #ItalianQuality #AffordableLuxury #InspiredByYou
• •Beauty from within. SKINAIL COLLAGEN SUPPLEFIT by Chogan is expertly formulated with our patented CBH-Total™ complex to nourish your skin, hair, and nails from the inside out. Embrace holistic wellness and let your natural radiance shine.