Brand Tone

Supportive and Empathetic, Responsible and Trustworthy, Sustainable and Eco-conscious, Friendly and Approachable, Innovative and Modern

Brand Values

• •Sustainability
• •Flexibility
• •Cost-effectiveness
• •Quality and Safety
• •Customer Centricity & Excellent Service
• •Convenience
• •Community

Best Practices

• •Always Emphasize the "Why": Connect product features (renting, pre-loved) to core values (sustainability, cost-saving, flexibility) and parent benefits (less stress, more freedom, smarter choices).
• •Use Inclusive and Supportive Language: Employ words like "we," "your family," "together," "support," and "ease" to foster a sense of community and understanding. Address parents as capable individuals making smart choices.
• •Maintain Transparency and Honesty: Clearly explain how the service works, the condition of "pre-loved" items (e.g., "character-enhancing scratches"), and the benefits, building trust.
• •Highlight Sustainability Authentically: Go beyond just mentioning "eco-friendly." Explain *how* Parently is sustainable (circular economy, reducing waste, extending product life) to resonate with environmentally conscious parents.
• •Be Solution-Oriented and Positive: Frame Parently as the smart, simple solution to common parenting challenges (cost, clutter, rapid changes in needs). Maintain an optimistic and empowering tone.

Social Perception

Positive, Problem-Solver, Eco-Friendly Champion, High-Quality Provider, Excellent Customer Experience

Copy Examples

• •Headline: Grow with ease. Rent with Parently. Body: Your little one is growing fast, and so are their needs. With Parently, you can easily rent high-quality baby gear and swap it as they grow. Smart for your wallet, kinder to the planet. Explore our range today! Call to Action: Discover Flexible Renting
• •Headline: Sustainable Parenting Made Simple. Body: Join the Parently family and embrace a more sustainable way to parent. Rent premium, safe, and sparkling clean baby products. Less clutter, less waste, more joy. That's the Parently promise. Call to Action: Rent Eco-Consciously
• •Headline: The Right Gear, Right When You Need It. No Strings Attached. Body: From newborn nests to toddler transporters, get access to top-quality baby essentials without the commitment of buying. Parently offers flexible subscriptions, so you always have what you need, for as long as you need it. Simple, sensible, supportive. Call to Action: See How It Works
• •Headline: Loved Before, Ready for More. Discover Pre-Loved Perfection. Body: Our 'Pre-Loved' collection offers the same premium quality and safety you expect, at an even friendlier price. Each item is meticulously refurbished and ready for its next adventure with your family. Smart, sustainable, and parent-approved. Call to Action: Shop Pre-Loved
• •Headline: Focus on the Moments, We’ll Handle the Gear. Body: Parenting is an adventure! Let Parently take care of sourcing, maintaining, and swapping out baby gear. We provide the flexibility and peace of mind you need, so you can focus on what truly matters. Experience hassle-free parenting today. Call to Action: Join Parently Now