Brand Tone

Empowering, Authentic, and Inspirational

Brand Values

• •Self-Expression & Authenticity
• •Quality & Durability
• •Originality
• •Customer-Centric Service

Best Practices

• •Speak Directly to 'You': Always frame the copy around the customer. Use 'you,' 'your,' and 'yourself' to make the message personal and empowering. Instead of 'Our clothes are high-quality,' write 'You deserve the comfort of high-quality clothing.'
• •Lead with Values, Support with Features: Start with the 'why'—the feeling of authenticity, freedom, or peace. Then, introduce the 'how'—the premium materials, custom printing, and durable construction.
• •Tell a Story: Incorporate the brand's origin story and the inspiration behind collections (like 'Sea & Water' or 'Healing Plants') into your copy. Storytelling creates an emotional connection that goes beyond the product itself.
• •Create a 'Dos and Don'ts' Voice Chart: Internally document words to use (e.g., authentic, unique, express, journey, durable) and words to avoid (e.g., trendy, cheap, basic, mass-produced). This ensures everyone writing for the brand stays consistent.
• •Encourage and Showcase Authenticity: Actively ask for and feature user-generated content. Run campaigns asking customers to share photos with a hashtag like `#MyPardalesStory`. This will not only provide social proof but also reinforce the core brand value of celebrating individuality.

Social Perception

neutral and largely undefined

Copy Examples

• •Your style is your signature. Don't just follow the crowd—wear what makes you feel like you. Our 'Urban' collection is designed for authenticity, crafted for life. #PardalesFreeLifestyle #WearYourStory #AuthenticStyle
• •Clothing that feels like you. Unique designs, premium quality, and a message in every thread. Discover the collection.
• •Find your center with a T-shirt that speaks your language. Made from ultra-soft, durable cotton, this tee is more than just clothing; it's a reminder to embrace peace and live authentically. The unique design is a quiet statement of your journey. Comfort for your body, a message for your soul.
• •Headline: Stop Wearing Trends. Start Expressing Yourself. Body: Tired of fast fashion that fades? At Pardalês_Free Lifestyle, we create high-quality, custom apparel that lasts and tells your unique story. Shop now for 10% off your first order and find the pieces that truly represent you.
• •For the Authentic You: Our New 'Lettering' Collection is Here.