Brand Tone

Warm, Authentic, and Traditional

Brand Values

• •Tradition & Authenticity
• •Family & Hospitality
• •Nature & Local Territory
• •Quality & Genuineness
• •Simplicity

Best Practices

• •Embrace Storytelling: Share the history of the agriturismo, the family, and the origins of your recipes and products. Personal anecdotes and connections to "nonno Raffaele and nonna Maria" resonate with the authentic, family-run value.
• •Use Sensory Language: Describe the tastes, smells, sights, and feelings associated with the agriturismo – the "aroma of the cave" for cheese, the "shade of the ancient oak," the taste of "simple and genuine Lucanian cuisine."
• •Highlight Local & Traditional Terms (with explanation if needed): Use Italian words like "Lucana," "Caciocavallo," "Peperone Crusco" and briefly explain their significance or unique qualities to an international audience, reinforcing authenticity.
• •Maintain a Warm and Welcoming Voice: Address your audience directly and personally, as if welcoming them into your home. Use phrases like "we invite you," "discover with us," "savor the experience."
• •Visual Consistency Reinforces Tone: Ensure that photography and visual elements align with the warm, authentic, and traditional tone. Images should reflect the natural beauty, rustic charm, and genuine products rather than overly modern or staged aesthetics.

Social Perception

Positive for Food & Products, Appreciation for Atmosphere & Location, Valued for Authenticity, Family Hospitality

Copy Examples

• •Agriturismo Parco Verde: Taste the Heart of Lucania, Wrapped in Nature's Embrace. Step into a timeless tradition. Since 1994, our family has welcomed guests to experience the simple joys of Lucanian life, from authentic, home-style dishes made with love to the shade of our ancient oak. Discover the true taste of Italy with us.
• •Handcrafted Heritage: Our Caciocavallo di Grotta. Aged in natural caves, just as tradition dictates, our Caciocavallo embodies the rich, unfiltered flavors of our land. Each bite tells a story of ancient cheesemaking wisdom, bringing the authentic taste of Lucania directly to your table.
• •Standing strong for nearly 700 years, our ancient oak is the soul of Parco Verde. It’s witnessed generations of our family, countless shared meals, and the quiet beauty of the Val d'Agri. Come find your moment of peace beneath its branches. #AgriturismoParcoVerde #AncientOak #LucaniaTradition #ItalianHeritage #SlowTravel
• •Autumn Flavors from Nonna Maria's Kitchen are Here! As the leaves turn golden in Val d'Agri, our kitchen comes alive with the comforting aromas of autumn. This season, savor Nonna Maria's cherished [Seasonal Dish Name], a recipe passed down through generations, made with the freshest local harvest. Book your table and experience the genuine warmth of Lucanian hospitality.
• •Experience Authentic Lucania / Shop Our Traditions. Bring home the genuine taste of our land. From our farm to your family.