Brand Tone

Whimsical & Playful, Curated & Artisanal, Foodie-Centric & Passionate, Friendly & Approachable, Helpful & Service-Oriented

Brand Values

• •Quality
• •Uniqueness & Originality
• •Support for Artisans
• •Community Focus
• •Customer Delight
• •Passion for Food Culture

Best Practices

• •Embrace the "Foodie" Language: Use culinary metaphors, puns (sparingly and cleverly), and enthusiastic language that resonates with people passionate about food. Think "deliciously unique," "whip up some fun," "a feast for the eyes."
• •Highlight Artisanal Quality & Uniqueness: Consistently mention the curated nature of the products and the support for independent artists. Use phrases like "hand-selected," "small-batch," "crafted by artisans," "one-of-a-kind."
• •Maintain a Friendly, Community-Oriented Voice: Address the audience warmly, as if speaking to a friend or fellow food enthusiast. Referencing the connection to Milkfarm and local events can enhance this.
• •Inject Playfulness and Whimsy: Don't be afraid to be a little quirky or humorous, especially when describing more novelty items. Let the fun personality of the products shine through in the descriptions.
• •Focus on the Gifting Experience: Since it's a gift shop, emphasize the joy of giving and receiving. Highlight services like gift wrapping and the suitability of items for various occasions and recipients who love food.

Social Perception

Positive, Niche & Specialty, Trusted Extension of Milkfarm, Community-Minded

Copy Examples

• •Instagram Post (New Product): Stir up some joy! 🥄 Our new collection of artisan-made kitchen towels has arrived, featuring designs that are almost too cute to cook with (almost!). Perfect for the foodie who has everything. #ParchmentPaperLA #FoodieGifts #KitchenSwag #ShopSmallLA #EagleRock
• •Website Banner (Holiday Promotion): Sleigh your holiday gifting! 🎁 Find deliciously unique presents for every food lover on your list. From quirky cards to gourmet gadgets, we’ve got your festive feasting covered. Plus, enjoy our signature food-themed gift wrap! #TastyGifts #CulinaryChristmas
• •Facebook Ad (Brand Awareness): More than just a gift shop, Parchment Paper LA is a celebration of all things food! Curated by your friends at Milkfarm, discover unique stationery, kitchenware, and delightful finds from independent artisans. Visit us in Eagle Rock or shop online! [Link] #GiftShopForFoodies #ParchmentPaper #ArtisanGoods
• •Email Newsletter Snippet (Event): Get ready to spice up your weekend! ✨ Join us this Saturday for a 'Meet the Maker' event featuring [Artisan's Name], the brilliant mind behind our favorite [Product Type]. Tasty treats and exclusive insights await! More details on our blog. #SupportArtisans #LAEvents #FoodLoversUnite
• •Product Description (Quirky Item): Warning: May cause extreme happiness (and hunger!). This [Product Name, e.g., 'Avocado-Shaped Candle'] is handcrafted with love and a sprinkle of fun. The perfect quirky gift for your brunch-obsessed bestie or a delightful treat for yourself. Because life’s too short for boring gifts! #UniqueFinds #ParchmentPaperLA #FoodieFun