Brand Tone

Sophisticated, Aspirational, and Technical.

Brand Values

• •Quality & Durability
• •Innovation
• •Design & Style
• •Enhanced Lifestyle

Best Practices

• •Lead with the Lifestyle, Support with the Specs: Start copy by evoking the aspirational feeling of luxury outdoor living. Then, use the technical specifications (e.g., "fast-dry foam," "Sensotex fabric") as proof of the quality and durability that enables this lifestyle.
• •Use an Educated and Confident Vocabulary: Employ sophisticated but clear terms. Words like "engineered," "curated," "innovative," and "exclusive" align with the premium positioning. Avoid casual slang or overly familiar language.
• •Maintain Visual and Textual Harmony: Ensure all copy is paired with high-quality, professional photography that reflects the clean, modern, and aspirational aesthetic of the brand. The text should feel as polished as the images look.
• •Emphasize "Investment" over "Purchase": Frame the products as a long-term investment in the home and lifestyle, not just a simple purchase. Highlight longevity, timeless design, and the value of creating a lasting, usable space.
• •Reinforce the Brand Motto: Regularly integrate the "Inside meets Outside Living" philosophy into the narrative. Use it to explain product design choices, style entire collections, and tell the overarching brand story. This creates a powerful, memorable, and consistent brand identity.

Social Perception

Premium and Reliable.

Copy Examples

• •Where does your living room end? With Sunproof® fabric and a sleek aluminum frame, the Merida lounge set was designed to erase that line entirely. This isn't just patio furniture; it's an extension of your home. Experience the art of outdoor living. #ParcHaus #InsideMeetsOutside #OutdoorLiving #LuxuryFurniture #PatioDesign
• •Master Your Environment. Effortlessly. Command the sun with the Azure Cantilever Parasol. Engineered with a 360-degree foot-activated turning mechanism and a dual-tilt system, it offers complete control over your outdoor comfort. The premium 240gsm polyester canvas is PU-coated and water-repellent, ensuring enduring style and protection. Elevate your patio to a year-round retreat.
• •Your Winter Patio is Waiting. Don't let a chill end the evening. Our patented Cube Pellet Heater offers a mesmerizing, smokeless flame with up to 60% lower running costs than gas. It's the sustainable, stylish heart of your outdoor space. Discover how to warm your nights with pure design.
• •Durability by Design. Style by ParcHaus. Explore the Collection.
• •Born from a simple idea: your patio should be as comfortable and stylish as your living room. ParcHaus was founded on the belief that life outdoors should be lived without compromise. We searched for materials that could withstand the South African elements while offering the sophistication of indoor design. Our motto, "Inside meets Outside Living," is our promise: to deliver innovative, durable, and beautiful furniture that transforms any outdoor space into a unique living experience.