Brand Tone

Passionate and Personal, deeply connected to Chef Cemé's story and love for food; Authentic and Artisanal, emphasizing craftsmanship, fresh ingredients, and a hands-on approach; Welcoming and Community-Oriented, speaking to the audience in a friendly, approachable manner; Informative and Worldly, often educating customers about different cultures and flavors.

Brand Values

• •Exploration and Discovery
• •Health and Quality
• •Passion and Craftsmanship
• •Accessibility and Convenience
• •Community and Sharing

Best Practices

• •Always Lead with Passion: Every piece of copy, from a simple tweet to the 'About Us' page, should reflect Chef Cemé's genuine passion for food and discovery. Use evocative and sensory language.
• •Embrace the 'Vagabonde' Narrative: Consistently use terms like "journey," "discovery," "exploration," and "stroll" to reinforce the unique "wandering cuisine" concept. This is your strongest differentiator.
• •Tell the Story Behind the Food: Don't just list ingredients. Briefly share the cultural origin of a dish or the inspiration behind it. This educates the customer and adds value beyond the meal itself.
• •Maintain a Personal and Welcoming Tone: Write as if Chef Cemé is speaking directly to a friend. Use "we" and "you" to create a direct connection. The voice should be confident and knowledgeable, yet humble and approachable.
• •Balance the Global with the Local: While the inspiration is global, emphasize the local sourcing and Montreal community connection whenever possible. This grounds the "wandering" concept with a strong sense of place and trust.

Social Perception

Par Cemé is perceived as a high-quality, trustworthy local caterer and meal service. Customers see the brand as an authentic expression of its chef-owner, not a large, impersonal corporation. The "cuisine vagabonde" concept is well-received, with customers enjoying the variety and the element of culinary discovery. The brand is viewed as a healthy and delicious alternative to fast food or daily cooking, valued for its freshness and flavor.

Copy Examples

• •This week, our culinary journey takes us to Liberia with our Chicken Palava! A rich and savory dish that tells a story in every bite. Ready to explore with us? Order now for a taste of the world, delivered right to your door. #ParCeme #CuisineVagabonde #MontrealFood #HealthyEating
• •Tired of the 'what's for dinner?' dilemma? Let us handle the cooking. At Par Cemé, we craft healthy, globally-inspired meals that are ready when you are. Because your time is precious, and good food is non-negotiable. Discover this week's menu at parceme.com. #MealPrep #MontrealCaterer #EatWellLiveWell
• •Your Culinary Journey Awaits. With Par Cemé, every meal is an adventure. Explore vibrant, healthy dishes from around the world, personally crafted by Chef Richard Cemé. Healthy, affordable, and always exciting. #CuisineDuMonde
• •A Taste of Iran, a Bite of Italy: Your Weekly Menu is Here! From fragrant Iranian-style shrimp to classic Penne all'Arrabbiata, let your taste buds travel the globe this week. Each dish is a new discovery, made with passion and the freshest market ingredients.
• •Rediscover Dinnertime. Par Cemé offers a wandering menu of healthy, chef-made meals that change every week. It's not just food; it's a journey of flavors inspired by the world, made with love in Montreal. Find us at [Address] or order online. #ParCeme