Brand Tone

approachable, encouraging, and supportive

Brand Values

• •Accessibility/Affordability
• •Empowerment & Creativity
• •Community & Support
• •Growth & Quality
• •User-centric Design

Best Practices

• •Focus on the Artist's Journey: Use language that speaks to aspiration, growth, and the joy of creation. Frame products as tools that facilitate this journey.
• •Emphasize Accessibility and Value: Clearly communicate the balance of quality features with affordable pricing. Avoid overly technical jargon unless explaining a specific benefit in simple terms.
• •Be Encouraging and Supportive: Use positive, uplifting language. Foster a sense of community by inviting interaction, showcasing user work, and offering help.
• •Maintain Clarity and Simplicity: Ensure product descriptions and instructions are easy to understand, especially for those new to digital art. Highlight ease of use.
• •Inspire and Empower: Remind users of the power of their creativity and how Parblo can help them unleash it. Connect with their passion for art.

Social Perception

Parblo is largely seen as a reliable brand for those entering the digital art world or artists seeking a cost-effective alternative to brands like Wacom. They have cultivated a positive image around supporting aspiring artists and offering good value.

Copy Examples

• •Headline: Unlock Your Creative Potential, Affordably. Body: Dream of creating stunning digital art? Parblo empowers you with high-quality drawing tablets that won't break the bank. Start your artistic journey today! #Parblo #DigitalArt #CreateWithoutLimits
• •Headline: Your Vision, Our Tools. Let's Create Together. Body: Inspired by artists, for artists. Parblo provides the intuitive technology you need to bring your ideas to life. Join our supportive community and take your art to the next level! #ArtistCommunity #ParbloFamily #Illustration
• •Headline: Seamless Drawing, Effortless Creation. Body: Experience the joy of smooth, responsive digital drawing with Parblo tablets. Designed for comfort and precision, perfect for beginners and pros alike. What will you create? #TechForArtists #DigitalDrawing #ParbloTech
• •Headline: Don't Just Dream It, Draw It! Body: Parblo believes every artist deserves the right tools. Our affordable, feature-packed tablets are here to help you express yourself and share your unique vision with the world. #ArtForAll #CreativeJourney #ParbloInspires
• •Headline: From First Sketch to Final Masterpiece. Body: Whether you're just starting out or honing your skills, Parblo is your partner in creativity. Explore our range of drawing tablets and find the perfect fit for your passion. #DigitalArtist #IllustrationLife #Parblo