Brand Tone

Vibrant & Joyful, Empowering & Expressive, Inclusive, Bold & Authentic, Culturally Proud, Modern & High-Quality

Brand Values

• •Self-Expression & Individuality
• •Joy & Celebration
• •Inclusivity
• •Cultural Heritage
• •Quality & Performance
• •Ethical Practices

Best Practices

• •Resolve Brand Identity Crisis Immediately: Decide if Feolina is a modest clothing brand OR a makeup brand. All online presence (website, all social media bios, content, links) MUST align with this single identity.
• •Develop Comprehensive Brand Guidelines: Once the identity is clear, create a detailed guide outlining the brand's mission, values, target audience, tone of voice, and visual identity.
• •Immerse in the Core Inspiration: If the makeup brand inspired by Guadeloupe Carnival is the chosen path, consistently weave elements of this vibrant culture into the language.
• •Prioritize "Inclusive Beauty" in Action: Ensure copy, visuals, and product shade ranges reflect the promise to cater to "all skin tones and styles."
• •Maintain an Empowering and Celebratory Voice: Copy should uplift and inspire, focusing on how the products help users express themselves, feel confident, and celebrate their individuality and cultural identity.

Social Perception

Emerging & New, Aspirational & Glamorous, Culturally Rich (Potentially), Ethically Conscious (Potentially), Confusing (Currently)

Copy Examples

• •Feolina: Unleash Your Carnival of Color. Inspired by the vibrant energy of Guadeloupe, our makeup is a celebration of you. Express your unique story with bold pigments and joyful shades. Be fearless. Be Feolina. #WearYourColorsProudly
• •More Than Makeup, It's a Vibe. Feolina brings you high-performance, cruelty-free glam that lets your true self shine. From sunlit shores to city lights, paint your world with confidence. ✨ #FeolinaGlow #CaribbeanSpirit
• •Authentic Beauty, Unforgettable You. Dive into a world where culture, color, and confidence collide. Feolina cosmetics are designed for every skin tone, every style, every beautiful soul. Embrace your heritage. Define your look. #FeolinaBeauty #JoyfulExpression
• •From Our Island Heart to Your Makeup Bag. Feolina was born from a dream of dazzling carnival traditions and the magic of self-expression. Discover rich, tropical-inspired hues and formulas that feel as good as they look. Your story. Your shades. #FeolinaMakeup #CulturalPride
• •Ready for Your Radiance? Experience the Feolina difference. Vegan, cruelty-free, and bursting with life – just like you. It's time to play, explore, and celebrate your unique beauty. Shop the collection! #Feolina #BoldAuthenticBeauty