Brand Tone

Fun, adventurous, friendly, playful, enthusiastic, conscientious, inspiring, approachable, and passionate.

Brand Values

• •Fun and Individuality
• •Adventure and Outdoor Activity
• •Environmental Responsibility
• •Community
• •Supporting Women in Business

Best Practices

• •Embrace the Fun: Always inject a sense of playfulness and excitement into your copy. Use exclamation points, fun adjectives, and even lighthearted sounds like "Rawrrrr!" to maintain an energetic tone.
• •Lead with Adventure: Frame your products within the context of outdoor activities and adventure. Use action-oriented language that speaks to the experiences of your customers on the slopes, roads, and mountains.
• •Integrate the Mission: Seamlessly weave your conservation message into your marketing. Phrases like "Look Good. Do Good." effectively communicate your brand's dual purpose. Remind customers that their purchase has a positive impact.
• •Foster Community: Use inclusive language ("pack," "squad," "community") and consistently use your brand hashtag (#bringthewild) to encourage user-generated content and a sense of belonging.
• •Highlight Key Features with Brand Voice: When describing product features like the easy-to-use velcro, do it in a way that reflects your brand's personality. For example, instead of "durable attachment," you could say "Our super-strong velcro holds on tight through every twist, turn, and tumble."

Social Perception

ParaWild USA is perceived as a brand that successfully injects fun into safety gear. Customers appreciate the unique, high-quality, and personalizable helmet accessories. The brand is seen as trustworthy, customer-focused, and purposeful due to its commitment to wildlife conservation and its identity as a women-founded startup.

Copy Examples

• •Helmet on, ears up, and ready for adventure! 🚴‍♀️ Our Feli the Lynx ears are the purr-fect way to #bringthewild to every ride. Plus, every pair helps protect endangered animals. Look good, do good, feel good.
• •Tired of blending into the sea of helmets on the slopes? Unleash your inner animal with our attachable helmet accessories! From fierce leopard ears to a mighty bison mohawk, we've got the gear to make you stand out. Tag your ski squad that needs a wild upgrade! 🏂
• •Why be boring when you can be wild? Shop our collection of helmet accessories inspired by endangered animals and turn your safety gear into a statement. A portion of all profits goes to the Wildlife Conservation Society.
• •Your helmet, your style. 🤩 Whether you're a shark on the slopes or a unicorn on the streets, we've got the flair for your helmet. Easy to attach and built to last through any adventure. Which animal will you be?
• •Ready to join the ParaWild pack? As a women-founded brand passionate about adventure and conservation, we're more than just helmet accessories. We're a community. Use code WILD10 for 10% off your first order and show us how you #bringthewild!