Brand Tone

Professional, Supportive, Trustworthy, Compliant, Experienced, Approachable

Brand Values

• •Compliance
• •Trustworthiness
• •Support
• •Efficiency
• •Transparency
• •Security
• •Simplicity

Best Practices

• •Develop Comprehensive Tone of Voice Guidelines
• •Prioritize Clarity and Simplicity
• •Emphasize Trust and Security Consistently
• •Maintain Professionalism with an Element of Approachability
• •Ensure Consistency Across All Platforms

Social Perception

Generally Positive, Especially on Review Platforms; Seen as a Leading and Established Player; Concerns During Service Disruptions; Valued for Benefits and Compliance; Recruitment Agencies see them as Partners

Copy Examples

• •Headline: Secure Your Contracting Future. We Handle the Hassle. Body: Focus on your expertise, and let Parasol Group manage your payroll with complete HMRC compliance. With 20+ years of experience and FCSA accreditation, we ensure you're paid accurately, on time, every time. Join 100,000+ contractors who trust Parasol. Call to Action: Get Your Instant Quote Today.
• •Headline: Contracting Made Simple. Benefits Included. Body: Enjoy the freedom of contracting with the security of employment. Parasol offers seamless payroll, plus holiday pay, sick pay, and pension options. We make complex tax simple, so you can thrive. Call to Action: Discover Your Benefits.
• •Headline: Compliance You Can Count On. Peace of Mind You Deserve. Body: Navigate the world of contracting with confidence. As FCSA accredited experts, Parasol Group guarantees compliant payroll solutions, protecting you and your earnings. Your security is our priority. Call to Action: Learn About Our Compliance Promise.
• •Headline: Expert Support for the Agile Workforce. Body: Questions about IR35? Need payroll clarity? Our dedicated UK-based support team is here for you every step of the way. Parasol empowers contractors with reliable service and expert advice. Call to Action: Chat With Our Specialists.
• •Headline: Partner with Parasol: The Trusted Choice for Recruiters. Body: Ensure your contractors are paid compliantly and efficiently. Parasol Group offers robust umbrella solutions, reducing your admin and safeguarding your reputation. We’re the experts so you don’t have to be. Call to Action: Streamline Your Contractor Payroll.