Brand Tone

The brand tone is friendly, humorous, and focuses on community and quality products.

Brand Values

• •Community
• •Quality
• •Humor
• •Expertise
• •Customer Satisfaction

Best Practices

• •Use a conversational and friendly tone.
• •Incorporate humor and relatable anecdotes where appropriate.
• •Maintain a focus on product quality and customer experience.
• •Avoid overly technical jargon, opting for clear and accessible language.
• •Encourage interaction and engagement with the audience.

Social Perception

The desired social perception is that of a trusted, approachable, and fun-loving community hub for smoking enthusiasts.

Copy Examples

• •"We're not just selling pipes, we're sparking conversations. Find your perfect piece and let the good times roll!"
• •"Life's too short for boring smoke sessions. Check out our new arrivals and elevate your experience!"
• •"Your go-to spot for all things smoking! Quality products, unbeatable prices, and a community that's always lit. Join the WeSmokeToo family!"
• •"Don't settle for less when you can have the best. Our products are crafted for connoisseurs, ensuring a premium smoking experience every time."
• •"Got questions? We've got answers! Our team is here to help you find exactly what you need. Hit us up and let's chat!"