Brand Tone

Futuristic & Avant-Garde, Innovative & Technical, Bold & Daring, Artistic & Experimental, Playful/Fun (occasionally)

Brand Values

• •Innovation & Revolution
• •Symbiosis & Fusion
• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Futuristic Vision
• •Humanity & Singularity
• •Comfort & Lightness

Best Practices

• •Embrace Futuristic Language: Utilize vocabulary that evokes technology, innovation, science fiction, and avant-garde concepts (e.g., "symbiosis," "transcend," "cyber," "neo," "evolution," "dimension").
• •Highlight Unique Selling Propositions (USPs): Consistently mention the patented "STEREO" system, the "Made in France" quality, and the concept of "symbiosis" or "fusion" with the wearer.
• •Focus on Individuality and Boldness: Craft messages that empower customers to be different, express their unique style, and make a statement.
• •Maintain a Sophisticated and Intelligent Voice: While bold, the tone should also reflect the high-end, design-led nature of the product. Avoid slang or overly casual language unless it specifically fits an "alternative culture" campaign.
• •Visual-Verbal Cohesion: Ensure that the copy aligns with the brand's highly visual and futuristic imagery. The words should enhance and explain the striking designs, not detract from them.

Social Perception

Distinctive & Unconventional, High-Tech & Innovative, Futuristic & Sci-Fi Inspired, Statement Pieces, Niche Appeal, Associated with Quality

Copy Examples

• •Headline: EVOLVE YOUR VISION. Body: Parasite Eyewear: Where science fiction meets optical revolution. Experience the symbiosis.
• •Headline: DEFY CONVENTION. DEFINE YOURSELF. Body: More than eyewear. It's an extension of you. Discover the patented active grip of Parasite.
• •Headline: THE FUTURE IS LOOKING AT YOU. Body: Handcrafted in France, designed for the bold. Parasite Eyewear – transcend the ordinary.
• •Headline: ENGINEERED FOR IMPACT. DESIGNED FOR IDENTITY. Body: Experience the fusion of avant-garde aesthetics and unparalleled comfort. This isn't just a frame; it's your new reality.
• •Headline: UNLOCK YOUR SUPER SELF. Body: Inspired by the limitless, crafted for the fearless. Parasite Eyewear: See beyond.