Brand Tone

Aspirational, confident, and feminine. The language is evocative, emotional, and empowering, connecting with desires for a carefree, elegant summer feeling.

Brand Values

• •Empowerment and Inclusivity
• •Sustainability and Ethical Production
• •Quality and Timeless Design
• •Nostalgia and Modernity
• •Customer-Centricity

Best Practices

• •Always connect copy to the feelings of summer, confidence, and freedom using evocative and sensory language.
• •Weave the brand's commitment to sustainability, empowerment, and quality into all communications.
• •Remind the audience of the brand's origins: the personal story of the founder, inspiration from Bulgarian beaches, and craftsmanship heritage.
• •Emphasize the longevity and classic appeal of designs over fleeting trends.
• •Maintain a uniform aspirational, feminine, and empowering tone across all customer touchpoints.

Social Perception

PARAMIDONNA is perceived as a luxury, high-quality, and trustworthy brand. It has successfully cultivated an image of elegance and sophistication, recognized for its commitment to sustainability.

Copy Examples

• •Embrace Your Power. Designed to celebrate every curve, our one-size swimsuit is a testament to timeless elegance and sustainable style. Feel the freedom of a perfect fit, season after season. #Paramidonna #SustainableSwimwear #BodyConfidence
• •Your Forever Summer Starts Here. From the sun-drenched shores of the Mediterranean to your dream destination, our new collection is crafted to make memories. Discover timeless designs made with recycled Italian fabrics. #ParamidonnaSummer #LuxurySwimwear #EcoChic
• •Effortless Sophistication. Inspired by nostalgic seaside escapes, the 'Helena' bikini features delicate, handcrafted details and a velvety soft fabric that feels like a second skin. Its timeless cut ensures you’ll be reaching for it for many summers to come. #TimelessDesign #ParamidonnaStyle
• •More Than a Swimsuit. A Statement. We believe in fashion that empowers women and protects our planet. That's why every PARAMIDONNA piece is ethically crafted in our family-owned factory using sustainable materials. Wear the change you want to see. #EthicalFashion #FemaleFounded #PARAMIDONNA
• •A Love Letter to Summer. Our new collection is here, weaving together memories of endless summer days with modern, sustainable design. Discover pieces that will not only make you look good but feel incredible, knowing they were made with love for you and the planet. #NewCollection #SustainableLuxury