Brand Tone

warm, personal, heartfelt, and appreciative

Brand Values

• •Hand craftsmanship
• •Love and Passion
• •Uniqueness and Individuality
• •Quality
• •Meaningful Connections
• •Heritage/Inspiration

Best Practices

• •Consistently Use "Handmade with love": This tagline is central to the brand's identity and should appear regularly in communications to reinforce the core value.
• •Share the Story: Continue to weave Roxana's personal story and the inspiration behind the brand into website copy, social media posts, and product descriptions. This builds authenticity and connection.
• •Emphasize Uniqueness and Quality: Highlight what makes each piece special – the materials, the handcrafted process, the limited quantities. Use descriptive language that conveys the care and quality invested.
• •Maintain a Warm and Personal Voice: Address the audience directly and personally (e.g., using "you," "your special moments"). Keep the language approachable, friendly, and heartfelt.
• •Visual Storytelling Congruence: Ensure that photography and visual elements on the website and social media align with the warm, personal, and high-quality handmade tone of the copy. The visuals should feel as crafted and loved as the products themselves.

Social Perception

foster a perception of a caring, artisanal small business. The commonality of the name "para mi" (Spanish for "for me") could lead to confusion with other brands if not carefully managed. The general sentiment around "handmade with love" products is positive, often associated with care, quality, and uniqueness.

Copy Examples

• •For moments that sparkle, and gifts that speak from the heart. Discover handmade treasures, crafted just for you (or someone special). #ParaMiHandmade #GiftedWithLove
• •Each piece tells a story. Our story began with a passion for creating, inspired by love. What will yours be? Explore unique, handcrafted jewelry and accessories at Para Mi. #HandmadeWithLove #ShopParaMi #UniqueFinds
• •More than just an accessory, it's a little piece of art, made with intention and care. Find your 'para mi' moment today. #ArtisanMade #HandcraftedQuality #ParaMiStyle
• •From our hands to yours, with love. ✨ New arrivals this week, perfect for adding a personal touch to your everyday or gifting something truly special. Link in bio! #ParaMiShop #NewIn #HandmadeGifts
• •Remember that feeling of a truly special gift? At Para Mi, we pour our hearts into every handmade creation, hoping to bring that joy to you. #MadeForYou #ParaMiTreasures #ShopSmallSupportDreams