Brand Tone

Empathetic, Professional, Accessible, Encouraging, Collaborative

Brand Values

• •Accessibility
• •Affordability
• •Empowerment
• •Quality & Expertise
• •Innovation
• •Collaboration
• •Celebrating Differences

Best Practices

• •Use inclusive language, avoiding jargon or overly clinical terms.
• •Focus on strengths and potential rather than limitations.
• •Highlight the accessibility and affordability of services.
• •Showcase the expertise and qualifications of the team.
• •Emphasize the collaborative approach with schools and families.

Social Perception

Parallel Learning is perceived as an innovative, supportive, and accessible service that empowers students with learning differences and provides valuable resources for parents and schools.

Copy Examples

• •"Unlock your child's potential with our comprehensive assessments and personalized support."
• •"We're here to help you navigate the special education landscape with ease and confidence."
• •"Our team of licensed professionals provides evidence-based interventions tailored to your child's unique needs."
• •"Discover a community of support and resources designed to empower your child's learning journey."
• •"Parallel Learning: Celebrating different ways of thinking and empowering students to thrive."