Brand Tone

Passionate & Enthusiastic, Knowledgeable & Educational, Aspirational & Aesthetic, Friendly & Approachable, Curated & Premium

Brand Values

• •Love for Nature
• •Design & Aesthetics
• •Well-being & Tranquility
• •Quality & Exclusivity
• •Knowledge Sharing & Community
• •Passion

Best Practices

• •Always Lead with Passion: Infuse your love for plants and design into every piece of copy. Use enthusiastic and evocative language.
• •Educate and Inspire: Share knowledge freely. Position the brand as a helpful expert that empowers customers to succeed with their plants and create beautiful spaces.
• •Maintain Visual & Verbal Harmony: Ensure the copy's tone aligns with the brand's clean, aesthetic, and aspirational visual identity. Words should paint the same picture as the images.
• •Be Authentic and Approachable: While aspirational, keep the language friendly and relatable. Engage in genuine conversations on social media.
• •Highlight Uniqueness and Quality: Consistently remind customers about the curated selection of exotic, collector's, and healthy plants, reinforcing the premium nature of the brand.

Social Perception

Based on their owned channels (Facebook reviews, Instagram comments), the perception is very positive. Customers appreciate the quality of the plants, the expert advice, and the friendly service. The brand is perceived as a source of beautiful, unique plants and a helpful guide for plant care. The aesthetic is likely perceived as sophisticated and inspiring. Due to the search result confusion, wider public perception beyond their immediate customer base is difficult to ascertain accurately but seems positive within its niche.

Copy Examples

• •✨ Just landed in our studio: the breathtaking *[Plant Name]*! Its unique foliage is a true masterpiece of nature. Imagine this rare beauty gracing your space, bringing a touch of the exotic and serene. Limited availability for these collector's gems. DM us for details or visit our Madrid showroom! #ParaisoPlantStudio #CollectorPlants #RarePlants #MadridPlants #InteriorDesign #UrbanJungle
• •Ready to transform your home into a green oasis? 🌿 Join our 'Indoor Plant Styling' workshop this Saturday! Learn from our passionate experts how to choose, place, and care for plants that reflect your style and enhance your well-being. Spaces are limited – book your spot on paraisoplant.studio/talleres and let's cultivate some joy together! #PlantWorkshop #MadridEvents #GreenLiving #PlantCare #ParaisoPlantStudio
• •Discover Your Green Paradise. Exotic and collector's plants, curated for design lovers. Elevate your space with nature's art. Shop now.
• •Hello Plant Lover, Wondering how to keep your Calathea happy? These tropical beauties thrive on humidity and indirect light. Tip: Group them with other plants or use a pebble tray to create a mini-ecosystem! 🌱 For more personalized advice, book a consultation with our experts at Paraiso Plant Studio. #PlantCareTips #HealthyPlants #ParaisoKnows
• •More than just a pot, it's a statement piece. This hand-finished ceramic planter, with its minimalist lines and earthy tones, is designed to complement your most cherished plants and elevate your interior decor. Create a harmonious sanctuary where nature and design coexist beautifully. #PlantStyling #HomeDecor #DesignerPots #ParaisoPlantStudio