Tono de Marca

Approachable and Friendly, Trendy and Current, Confident and Experienced, Value-Oriented and Fair, Direct and Informative, Slightly Edgy/Urban

Valores de Marca

• •Quality
• •Customer Focus & Service
• •Trend Awareness & Variety
• •Fairness and Transparency
• •Loyalty
• •Individuality/Self-Expression

Mejores Prácticas

• •Know Your Audience, Speak Their Language: Use contemporary slang and references that resonate with a streetwear and fashion-conscious demographic (e.g., "cop," "fresh drops," "fit," relevant emojis) while remaining clear and broadly understandable.
• •Emphasize Value and Benefits: Clearly communicate what the customer gains – not just the product, but the style, confidence, quality, fair price, and fast service.
• •Maintain an Enthusiastic and Positive Vibe: Use energetic language, positive affirmations, and a generally upbeat tone. Emojis can help convey this if used appropriately for the platform.
• •Be Authentic and Relatable: Share the brand's story (like the "22 years in the business" or the personal touch of handwritten notes) to build trust and connection. Avoid overly corporate or stiff language.
• •Stay True to Core Inspirations (especially for the 'Stillo' brand): When promoting their own collection, lean into the edgier, subculture-inspired vocabulary (tattoo, graffiti, hip-hop) to maintain its distinct identity. Ensure clarity for the broader audience while signaling to the niche.

Percepción Social

Positive Customer Experiences, Reliable and Established, Good Value, Danish and Original

Ejemplos de Copy

• •Headline (New Arrival): "Fresh Drops 🔥 Cop the Latest Streetwear & Turn Heads. Shop Now, Ship Fast. 🚀 #StilloStyle"
• •Instagram Caption (Lifestyle): "Weekend vibes loading... 🤘 What's your go-to Stillo fit for hitting the streets? Show us! 👇 #StilloDK #StreetFashion #OOTD"
• •Email Subject (Sale): "🚨 Deals So Good, They Feel Like a Steal! Your Fave Brands Inside. 😉"
• •Product Description Snippet (Stillo Collection): "Uncap your individuality. Our exclusive Stillo tee, inspired by raw street art and hip-hop beats. Quality that speaks, style that shouts. Limited run – don’t sleep on this. 💯"
• •Facebook Ad Copy (Brand Awareness): "Tired of the same old threads? Stillo.dk brings you 20+ years of street and fashion know-how, straight from Denmark. Quality gear, fair prices, and your new favorite look await. Discover Stillo – We Don't Dictate Style, We Deliver It. 👇"