Brand Tone

Inspirational & Evocative, Friendly & Approachable, Passionate & Creative, Nostalgic & Charming

Brand Values

• •Quality
• •Customer Satisfaction
• •Love of Travel & Exploration
• •Artistic Expression & Design
• •Bringing Joy & Inspiration

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (inspirational, friendly, nostalgic), key messaging themes (wanderlust, memories, quality), and a list of "on-brand" and "off-brand" words/phrases. Share this with anyone creating content.
• •Focus on Storytelling & Emotion: Connect with the audience by evoking the feelings associated with travel – nostalgia, excitement, serenity. Share snippets of travel stories (real or imagined) that align with the poster destinations. Use descriptive language that paints a picture.
• •Be Authentic & Passionate: Let the genuine love for travel and design shine through. The founder's story is a good source of this authenticity. Avoid overly corporate or generic marketing-speak.
• •Maintain Visual-Copy Cohesion: Ensure the tone of the copy matches the visual style of the posters and the overall brand aesthetic (vintage, charming, high-quality). For example, a whimsical poster might have slightly more playful copy than a dramatic landscape.
• •Engage & Listen: Pay attention to how customers talk about the brand and its products in reviews and social media comments. This provides valuable insights into the language that resonates with them and can help refine the brand voice to be more relatable and conversational. Respond to comments and messages in a consistently friendly and helpful tone.

Social Perception

Positive, Trustworthy, Aesthetically Pleasing

Copy Examples

• •Instagram Post Caption (showing a poster of Italy): Lost in the charm of Italy, one espresso at a time 🇮🇹✨. Bring the magic of Roman holidays and Tuscan sunsets to your walls. Where does your Paradise Poster take you? #ParadisePosters #TravelItaly #VintageTravel #WallArt #HomeDecorInspo #Wanderlust
• •Website Homepage Banner: Relive Your Adventures. Inspire New Ones. ✨ Explore our collection of handcrafted vintage travel posters and let your walls tell your story. Shop Now & Get 20% Off Your First Order!
• •Facebook Ad Copy: Remember that unforgettable trip? Or dreaming of the next one? 🌍 Paradise Posters offers stunning, high-quality retro travel prints that bring your favorite destinations home. Perfect for gifting or adding a touch of wanderlust to your space. Click to explore our curated collections! [Link] #TravelMemories #HomeDecor #ParadiseFound #VintagePosters
• •Email Newsletter Subject Line: Escape to Paradise ✈️ New Arrivals + Travel Inspo Inside! Email Body Snippet: Hi [Customer Name], Dreaming of distant shores or cherished cityscapes? Our latest collection of vintage-inspired travel posters has just landed! Each design is crafted with love to bring the spirit of adventure right into your home. Plus, get inspired by our recent blog post on creating your perfect gallery wall! [Link to Blog] [Link to New Arrivals]
• •TikTok Video Idea (Text Overlay & Voiceover): (Video: Quick montage of different travel posters, then someone happily hanging one in a cozy room) Text Overlay: Turning blank walls into dream destinations! ✨ #ParadisePosters #TravelTikTok #HomeDecorHacks Voiceover (upbeat, friendly): Stop dreaming, start decorating! Our vintage travel posters are the perfect way to remember your favorite trips or inspire your next big adventure. High quality, vibrant colors, and instant good vibes guaranteed! Which paradise will you choose?