Brand Tone

Artistic & Creative, Authentic & Local, Warm & Welcoming (Aloha Spirit), Vintage-Inspired & Modern, Quality-Conscious, Community-Oriented

Brand Values

• •Artistry & Originality: Creating unique, hand-designed products that are "wearable art."
• •Local Empowerment & Community Support: Championing Maui-based and Hawaiian artists and small businesses.
• •Authenticity & Cultural Connection: Drawing inspiration from Hawaiian culture, lifestyle, and natural beauty.
• •Quality Craftsmanship: Commitment to producing high-quality apparel and goods.
• •Eco-Consciousness & Ethical Sourcing (Implied): Mention of supporting "eco conscious brands."
• •Resilience & Adaptability: Opening a physical store in March 2020 and thriving by focusing on local community and online sales.

Best Practices

• •Embrace Storytelling: Share the inspiration behind designs, the stories of Jaclynn and the local artists featured. This reinforces authenticity and artistry.
• •Use Warm, Evocative Language: Incorporate words that convey the beauty, culture, and feeling of Hawaiʻi (e.g., "aloha," "ohana," "aina," "vibrant," "lush," "handcrafted").
• •Highlight "Local" and "Artisan-Made": Consistently emphasize that products are designed/made in Hawaiʻi and support a community of creators. This appeals to values of authenticity and community.
• •Maintain Visual Consistency: Ensure that all marketing materials, website imagery, and social media posts reflect the brand's artistic, vintage-inspired, yet modern Hawaiian aesthetic.
• •Engage with Aloha: When interacting with customers (online or in-store), maintain a friendly, helpful, and welcoming tone that embodies the spirit of aloha, reflecting the brand's community focus.

Social Perception

Customers: Customers who have left reviews express high satisfaction with product quality, comfort, and design ("cute," "comfy," "adorable," "best product and quality"). The fast shipping is also a plus. Local Community/Industry: The brand is perceived as a supporter of local talent, featuring numerous Maui and Hawaiian artisans in its store. This likely fosters a positive image within the local creative community. The feature on Hawaii News Now suggests a recognized and respected local business. Wider Public (Online Shoppers): For those encountering the brand online, the perception is likely shaped by the unique, artistic Hawaiian-themed designs, the story of a Maui-based artist, and the emphasis on "Made in Hawaiʻi" or "Hawaiʻi inspired" goods. The vintage-modern aesthetic likely appeals to those seeking unique, non-mass-produced items that tell a story.

Copy Examples

• •Headline: Maui Made, Artfully Worn. Body: Discover Paradise Now Hawaiʻi – where original designs by Maui artist Jaclynn Sabado-Eitel and treasures from over 80 local artisans come to life. Wear a piece of Paradise. Call to Action: Shop Authentic Hawaiʻi
• •Headline: More Than Apparel, It's Aloha Woven In. Body: Each Paradise Now Hawaiʻi piece tells a story of the islands. From vintage-inspired prints to modern cuts, experience the quality and soul of handcrafted Hawaiian design. Call to Action: Find Your Story
• •Headline: Wrap Yourself in the Art of Hawaiʻi. Body: At Paradise Now Hawaiʻi, every dress, tee, and art print is a celebration of island creativity. Support local, wear original, and feel the spirit of Maui. Call to Action: Explore the Collection
• •Headline: From Maui With Love: Unique Finds, Local Heart. Body: Paradise Now Hawaiʻi isn't just a store; it's a vibrant community of artists. Find unique, hand-printed apparel and gifts that carry the true essence of the islands. Call to Action: Discover Local Gems
• •Headline: Your Everyday Escape, Infused with Island Art. Body: Bring the beauty and creativity of Hawaiʻi into your life with Paradise Now. Our curated collection of artful apparel and home goods offers a touch of paradise, wherever you are. Call to Action: Shop Paradise Now