Brand Tone

Friendly and Approachable, Caring and Passionate, Informative and Helpful, Community-Oriented, Promotional but Value-Driven

Brand Values

• •Animal Welfare
• •Customer Convenience
• •Quality Products
• •Community Engagement
• •Knowledge and Expertise

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., friendly, caring, expert, playful), including words to use and avoid. Share this with anyone creating content.
• •Know Your Audience (Pet Lovers): Write as if you're talking to a fellow pet enthusiast. Use language and address concerns that resonate with them (e.g., their pet's health, happiness, and well-being).
• •Prioritize Pet Welfare in Messaging: Ensure all copy, even promotional, reflects a genuine care for animals. Highlight benefits for the pet first and foremost.
• •Be Authentic and Passionate: Let your genuine love for pets shine through. Share stories, use emotive language (where appropriate), and connect on a personal level.
• •Maintain Consistency Across All Channels: Whether it's a website description, a social media post, or an email, the tone should feel familiar and consistently "Pet-ter." Regular review of content can help ensure this.

Social Perception

Trusted Local Pet Resource, Friendly and Caring, Convenient, Community-focused, One-Stop-Shop

Copy Examples

• •🐾 Tail wags guaranteed! Our new line of organic dog treats has just landed at Pet-ter! Made with love and the best ingredients, because your best friend deserves nothing less. Spoil them today! #Petter #HappyPets #OrganicTreats #DogLove
• •☀️ Spring into savings at Pet-ter! Get 15% off all flea & tick prevention this week. Keep your furry adventurers happy and healthy on all their explorations. Shop online or visit us in Carcavelos! #PetCare #PetterPromo #HealthyPets #CarcavelosPets
• •Everything your pet dreams of, delivered to your door. From premium food to the funnest toys, Pet-ter is your partner in pet happiness. Explore our world of care!
• •Woof & Meow! Special deals and pet care tips inside! 💌 Body Snippet: Hi [Customer Name], At Pet-ter, we're all about happy, healthy pets! This week, discover our top picks for [seasonal item, e.g., cozy beds for autumn] and learn how to [pet care tip, e.g., keep your cat entertained indoors]. Plus, enjoy an exclusive 10% off your next order with code PETLOVE10!
• •Is Your Pup Getting Enough Playtime? 🐶 Discover fun ways to keep them active and engaged with Pet-ter's expert tips and top toy picks! Because a playful pet is a happy pet. #PetterTips #DogEnrichment #PlayfulPups