Brand Tone

Friendly, empowering, and aspirational, using inclusive, positive, fun, escapist, informative, and reassuring language.

Brand Values

• •Effectiveness and Happiness
• •Clean and Ethical Beauty
• •Inclusivity
• •Transparency
• •Self-Care and Empowerment

Best Practices

• •Maintain an empowering and positive voice, focusing on confidence and radiance rather than flaws.
• •Incorporate the "Paradise" theme using aspirational and escapist language like "tropical" or "getaway."
• •Regularly highlight clean and ethical values, emphasizing vegan, cruelty-free, and chemical-free aspects.
• •Engage with the community by featuring user-generated content and responding in a friendly, approachable manner.
• •Be transparent and informative about product ingredients, benefits, and instructions, especially for technical products.

Social Perception

Perceived as a trustworthy brand for clean, Korean-inspired beauty, especially for sensitive skin, appealing to a younger, socially-conscious audience. Benefits from positive association with K-Beauty, though its IPL device is less recognized.

Copy Examples

• •That Friday feeling just got a glow-up! ✨ Treat your skin to a 15-minute tropical getaway with our Coconut Jelly Scrub. It’s like a vacation in a jar, leaving your skin feeling smoother, softer, and ready for the weekend. #ParadiseGal #SelfCare
• •Tired of the endless cycle of shaving and waxing? Say hello to silky-smooth skin that lasts! Our at-home IPL handset makes hair removal easy, effective, and pain-free. Get ready to embrace confidence from the comfort of your own home. #EffortlessBeauty #ParadiseGal
• •Your Paradise Glow is calling! ✨ For a limited time, get 20% off all our Korean-inspired skincare kits. Stock up on your favorites and let your inner radiance shine. Clean, vegan, and always cruelty-free. #GlowUp
• •Watch this! 🤩 Our Anti-Wrinkle Face Mask is packed with Green Tea and Glutathione to give you that instant plump and dewy look. Who needs a filter when your skincare is this good? #SkincareRoutine #KBeauty #ParadiseGal
• •Psst... A Little Slice of Paradise Just for You! 🌴 Hey [Name], we believe everyone deserves to feel good in their own skin. That's why we create clean, effective beauty that brings out your natural glow. As a thank you for being part of our community, here's a special treat...