Brand Tone

Passionate & Enthusiastic, Knowledgeable & Expert, Personal & Authentic, Resilient & Candid, Community-Oriented (historically), Sometimes Defensive/Confrontational

Brand Values

• •Love for the Unique and Rare
• •Preservation & Sanctuary
• •Knowledge Sharing
• •Environmental Consciousness
• •Personal Connection
• •Perseverance (historically)

Best Practices

• •Acknowledge the Transition: Be open and consistent in all communications about the nursery's closure. This manages expectations and allows for a tone of graceful farewell.
• •Celebrate the Legacy: Focus on the passion, unique plants, and community built over the years. Use storytelling to highlight memorable plants or moments.
• •Maintain Authenticity: Continue to use the passionate, knowledgeable, and personal voice that characterized the brand, even when discussing the closure. Share genuine emotions if appropriate.
• •Express Gratitude: Consistently thank customers and the community for their support throughout the years. This should be a prominent theme in all closing communications.
• •Provide Clear Information: Clearly communicate details about final sales, shipping deadlines, and what customers can expect during this closing phase to avoid confusion or frustration.

Social Perception

Niche Specialist, Knowledgeable Resource, Mixed Customer Service Record, Supported by a Loyal Core, Understood to be Closing

Copy Examples

• •Our Final Bloom: Paradise Found Nursery is closing its gates in February 2025. It's been an incredible 13-year journey cultivating the weird, rare, and wonderful with you. Explore our remaining treasures – a last chance to bring a piece of Paradise home. Thank you for your love and support. [Link to closing sale/blog post]
• •🌿 A living sculpture, this specimen [Plant Name] has been a jewel in our collection. As we prepare to close, we're seeking a special home for this magnificent caudiciform. DM for details. More unique finds in our 'Final Chapter' sale – link in bio. #RareSucculents #CaudexLove #ParadiseFoundNursery #PlantCollectors #FinalSale
• •A Bittersweet Goodbye & Our Last Collection Drop from Paradise Found Nursery
• •One of our cherished Aloe [Species Name], grown with passion here in Sarasota. As we wind down, this is your opportunity to adopt a piece of our legacy. Perfect for the discerning collector who appreciates nature's artistry. Limited stock available in our closing sale.
• •To our incredible community of plant lovers, thank you. Sharing our passion for these extraordinary plants with you has been the heart of Paradise Found Nursery. As we approach our final days, we're filled with gratitude for every conversation, every shared discovery, and every plant that found a new home. We’ll be sharing memories and final plant highlights here until the very end. Your support has meant the world. ❤️ #ParadiseFoundNursery #PlantCommunity #Gratitude #FarewellForNow