Brand Tone

Edgy, Authentic, Community-Oriented, Creative, Individualistic, Confident, Bold

Brand Values

• •Creativity
• •Individuality
• •Hustle/Ambition
• •Community/Local Pride
• •Quality
• •Authenticity

Best Practices

• •Develop a "Voice Guide": Clearly document the brand's tone (edgy, authentic, community-focused), key messaging points, and even words/phrases to use or avoid. Share this with anyone creating content.
• •Know Your Audience: Understand the language, slang (if appropriate), and cultural references that resonate with Seattle's streetwear enthusiasts and the broader urban fashion community. Speak their language authentically.
• •Storytelling over Selling: Focus on the "why" behind the brand – the hustle, the creativity, the community. Let the products be a natural extension of this narrative rather than just items for sale.
• •Visual Consistency: Ensure that the tone of the copy is matched by the visual elements (photography style, graphics) used across all platforms. The gritty, urban feel seen on Instagram should be complemented by similarly toned text.
• •Engage Authentically: When interacting with the community on social media (comments, DMs), maintain the established brand voice. Avoid generic corporate responses; instead, be genuine, perhaps a bit informal if it fits the edgy tone, and show that real people are behind the brand.

Social Perception

Emerging and impactful player in Seattle's streetwear scene, driven by local entrepreneurs. More than just a clothing retailer, but a cultural movement. Respected for its unique aesthetic and connection to the local community. Trendy, stylish, and aligned with urban fashion.

Copy Examples

• •Instagram Post (New Product Drop): "Built from the concrete up. This isn't just a [Product Name], it's a piece of the hustle. South End strong. Worldwide ready. Cop yours Friday. #ParadiceWorldwide #SeattleStreetwear #TheHustleContinues"
• •Website Banner (if accessible): "Paradice Worldwide: More Than Threads. It's a Movement. Wear Your Story."
• •Email Subject Line (for a local event/pop-up): "Paradice Is Here: Seattle, We Got You."
• •Product Description Snippet: "Crafted for the grind, designed for the bold. Our [Product Name] brings raw Seattle street style straight to your wardrobe. Every stitch tells a story of creativity and individuality."
• •Social Media Bio: "Paradice Worldwide | Seattle Born & Bred Streetwear. Fueling Creativity & Individuality. This is Our Hustle."