Brand Tone

friendly, accessible, trendy, and value-oriented

Brand Values

• •Accessibility/Affordability
• •Variety and Style
• •Customer Experience
• •Quality
• •Innovation/Modernity

Best Practices

• •Develop a Brand Voice Guide
• •Know Your Audience
• •Use Consistent Hashtags and Keywords
• •Train Your Team
• •Monitor and Adapt

Social Perception

Positive: Many customers perceive par2.sv as a go-to store for affordable and stylish footwear. Mixed (but generally positive): While largely positive, some customers have reported negative experiences with in-store customer service at specific locations. Trendy and Family-Oriented: Through their social media, especially TikTok, they are perceived as being up-to-date with current styles and catering to a broad audience, including families looking for school shoes or casual wear.

Copy Examples

• •Headline: Step Into Style Without Breaking the Bank! ✨ Body: Your new favorite shoes are waiting! Explore the latest collection at Par2 and get 50% off your second pair. Perfect for every look, every day. #Par2Style #AffordableFashion #NewCollection
• •Headline: TikTok Made You Buy It? 😉 We Got You! Body: See those must-have kicks all over your feed? Find the trendiest styles at Par2! Comfort, style, and amazing prices – what's not to love? Shop online or visit us today! #Par2Trendy #TikTokFinds #ShoeGoals
• •Headline: Family Shoe Haul? Yes, Please! 👨‍👩‍👧‍👦 Body: From school days to weekend adventures, Par2 has the whole family covered. Discover durable, stylish shoes for everyone at prices that make you smile. Explore our collections now! #Par2Family #BackToSchool #ValueForEveryone
• •Headline: Weekend Vibes Loading... 😎👟 Body: Complete your weekend look with the freshest sneakers and sandals from Par2! Comfort meets cool, so you can own your style wherever you go. Check out what's new! #Par2Weekend #StreetStyle #ExploreYourStyle
• •Headline: Don't Just Dream About New Shoes... Get Them! 🛍️ Body: Amazing deals are ON at Par2! Treat your feet to the styles you love. Quality shoes at prices you can't resist. Click the link in bio to shop now or find your nearest store! #Par2Deals #ShoeLover #MustHave