Brand Tone

artisanal, nostalgic, and appreciative

Brand Values

• •Craftsmanship & Tradition: They highly value and actively practice traditional printing techniques like letterpress and screen printing.
• •Quality Materials: There's a strong emphasis on the choice of paper, described as a partner to their illustrations, not just a servant. They use creation paper that is often textured and eco-responsible.
• •Local & Handmade: Most, if not all, production is done locally in Brest, France, often by hand in their own workshop.
• •"Slow Print" Philosophy: They advocate for conscious manufacturing rhythms, taking the time to create with intention and care, contrasting with mass-produced items.
• •Authenticity & Meaningful Connection: They aim to create objects that convey real intentions and facilitate genuine connections, moving away from "sterile" or "mass-market" messages.
• •Eco-consciousness: They favor short circuits, aim for zero waste, and use eco-responsible materials.
• •Artistic Collaboration: They collaborate with illustrators and artists.

Best Practices

• •Emphasize Tactile Language: Use words that evoke the feel and texture of paper and the impression of print (e.g., "embossed," "textured," "crisp," "velvety," "relief").
• •Highlight the "Why": Share the story behind the designs, the inspiration, and the passion for traditional methods. Explain the "slow print" philosophy.
• •Focus on Quality and Durability: Contrast your products with mass-produced, disposable items by emphasizing the lasting value and artistry of handcrafted goods.
• •Speak to Shared Values: Connect with customers who appreciate art, craftsmanship, local production, and meaningful objects.
• •Maintain Visual Consistency: Ensure that the language used in descriptions aligns with the aesthetic presented in product photography and social media imagery – one that is elegant, authentic, and often with a touch of vintage charm.

Social Perception

Customers and partners perceive Pappus Editions as a creator of beautiful, high-quality, and unique paper goods. They are seen as a brand that values traditional methods and produces items with care and artistry. The "Made in France" and handcrafted aspects are likely strong positive contributors to their image. Their products are considered thoughtful gifts and unique decorative items.

Copy Examples

• •Rediscover the art of the handwritten word. Our letterpress cards, crafted with time-honored techniques and the finest papers, turn every message into a keepsake.
• •Bring history home. Inspired by the charm of vintage school charts, our educational posters are meticulously printed to spark curiosity and adorn your walls with timeless knowledge.
• •Feel the difference. Each Pappus Editions piece is a celebration of paper – its texture, its weight, its ability to hold ink and emotion. Experience the 'slow print' revolution.
• •More than just a map, it's an invitation to explore. Our locally crafted world and city maps blend vintage aesthetics with contemporary detail, perfect for the discerning adventurer.
• •From our hands to yours. We pour passion into every screen print and letterpress impression, creating stationery that speaks to the soul and honors the beauty of authentic craftsmanship.