Brand Tone

Appreciative & Passionate, Quality-Conscious & Curated, Charming & Whimsical, Inspiring & Joyful, Elegant & Stylish (with a playful touch), Friendly & Approachable

Brand Values

• •Appreciation for Beauty and Design: A core value is surrounding oneself with "Schönem" (beautiful things) and valuing "liebevolle Gestaltung und gutes Design."
• •Quality and Craftsmanship: Emphasis on "hochwertigen" (high-quality) materials and products, some "in aufwändiger Handarbeit" (elaborately handcrafted).
• •Joy in the Everyday: Finding delight in "ganz alltäglichen Dingen" (very everyday things) and the "kleinen Besonderheiten des Lebens."
• •Personal Expression and Connection: The value of handwritten notes ("Eine mit Füller beschriebene Karte aus feinem Papier wiegt mehr als eine digitale Nachricht") and unique ways of communication.
• •Curation and Discovery: Actively seeking out and offering "Einzigartiges rund um Papier und Schreiben" (unique things related to paper and writing).

Best Practices

• •Develop a Brand Voice Guide: Create a document detailing the brand's tone (e.g., charming, passionate, quality-focused), key vocabulary (e.g., "Schätze," "liebevoll," "hochwertig"), and things to avoid (e.g., overly casual slang, purely transactional language).
• •Immerse in the Product's Essence: Before writing, reconnect with the tactile and aesthetic qualities of the stationery. Think about the joy and purpose behind each item. This helps infuse copy with genuine appreciation.
• •Focus on "Show, Don't Just Tell": Instead of saying "high quality," describe the paper's texture or the intricacy of a design. Let the details convey the value. (e.g., "Eine Einkaufsliste auf 300-Gramm-Papier notieren").
• •Speak to the Customer's Aspirations: Connect the products to the customer's desire for beauty, organization, personal expression, or the joy of giving. Frame copy around how Papperlott! helps them achieve these things (e.g., "Geben Sie Ihren Gedanken mit einem besonderen Notizbuch den schönen Raum, den sie verdienen").
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, and even customer service interactions is harmonious and reflects the established brand voice. Regular internal reviews of content can help maintain this consistency.

Social Perception

Papperlott! is perceived as a specialized online boutique for high-quality, beautifully designed stationery and paper-related gifts. Customers likely see it as a place to find unique items that are not mass-market, appealing to those who appreciate fine details and craftsmanship. The brand is associated with a sense of charm, elegance, and the joy of using beautiful objects in daily life or for special occasions. It appeals to individuals who value the tangible act of writing and gifting with thoughtfully chosen items.

Copy Examples

• •Headline for New Notebook Collection: "Unfurl Your Thoughts: Discover Our New Collection of Exquisitely Crafted Notebooks – Where Every Page Invites Inspiration."
• •Social Media Post (Instagram - with a beautiful flat lay image): "Little moments of joy, penned on paper that feels like a dream. ✨ Our latest stationery arrivals are here to add a touch of Papperlott! magic to your everyday. Which piece sparks your creativity? #Papperlott #StationeryLove #BeautifulPaper"
• •Product Description (for a unique greeting card): "More than just a card, it's a little piece of art. Lovingly designed and printed on the finest paper, this card carries your heartfelt wishes with charm and elegance. Because some messages deserve to be treasured."
• •Email Subject Line (for a seasonal promotion): "Hello Sunshine! ☀️ Brighten Your Desk (and Someone's Day) with Papperlott!"
• •Website Banner (highlighting craftsmanship): "Crafted with Passion, Designed for Joy. Explore Papperlott!'s world of unique stationery, where quality meets delightful design."