Brand Tone

Authentic, Passionate, Friendly, Approachable, Community-Oriented, Confident, Proud, No-Frills & Quality-Focused

Brand Values

• •Authenticity: Bringing the 'true NY bagel' experience to London is a core tenet. This includes traditional methods like boiling before baking and hand-rolling.
• •Quality: Using fresh ingredients and making bagels by hand every morning underscores a commitment to high-quality products.
• •Family & Dedication: The business is run by a husband and wife duo, Papo and Georgia, who are personally involved in the production and administration. Papo 'still handles every single bagel himself'.
• •Simplicity: Focusing on doing one thing (bagels) exceptionally well.
• •Customer Satisfaction: The desire to fill a gap in the market for authentic bagels and the positive customer reception suggest a focus on meeting and exceeding customer expectations.

Best Practices

• •Embrace the NYC Vernacular (Subtly): Incorporate a touch of New York charm and directness without overdoing it. Terms like 'proper bagels,' 'schmear,' or referencing the 'NYC way' reinforce authenticity.
• •Highlight the 'Handmade' & 'Fresh Daily' Aspects: Consistently remind customers of the quality and care that goes into each bagel. This reinforces the value of craftsmanship.
• •Tell Your Origin Story: Periodically weave in the narrative of how Papo's started – the passion, the New York roots, the family element. This builds connection and authenticity.
• •Use Warm, Engaging Language: Keep the tone friendly, inviting, and passionate. Ask questions in social media captions to encourage interaction. Reflect the 'community vibe' they aim for.
• •Show, Don't Just Tell, with Authenticity: Let customer testimonials, reviews, and high-quality images of the bagels do some of the talking. Back up claims of 'best' or 'authentic' with social proof.

Social Perception

Highly Regarded, Authentic NYC Experience, Worth the Hype/Journey, Fresh & Delicious, Good Value, Go-To Spot, Vegan-Friendly

Copy Examples

• •Headline: Real NYC Bagels. Real London Love. Body: We don't just make bagels; we bring a piece of New York to your morning. Hand-rolled, boiled, and baked fresh daily by Papo himself. Taste the tradition. #PaposBagels #NYCinLondon
• •Headline: That First Bite Feeling. Every Single Time. Body: It’s more than just a bagel – it’s the crackle of the crust, the chewy center, the perfectly balanced schmear. It’s Papo’s. What’s your go-to order? #AuthenticBagels #LondonFood
• •Headline: From Our Family to Yours (via NYC). Body: Papo's started from a simple craving for a proper New York bagel in London. Now, we share our passion with you, one delicious, handmade bagel at a time. Come say hi! #FamilyRun #BagelLove
• •Headline: Stop Dreaming About NYC Bagels. Start Eating Them. Body: Your quest for the perfect bagel ends here. Freshly baked every morning with all the classic fixings. Get your New York fix right here in Dalston (or delivered to your door!). #BestBagelsLondon #PaposDelivers
• •Headline: The Real Deal. No Shortcuts, Just Schmear Goodness. Body: We believe in doing things the right way – the New York way. That means hand-rolled, kettle-boiled, and baked to perfection. It’s what makes a Papo’s bagel, a Papo’s bagel. #QualityBagels #HandmadeFresh