Brand Tone

Whimsical & Enchanting, Personal & Friendly, Passionate & Creative, Conscious & Approachable

Brand Values

• •Nature-Inspired
• •Creativity & Originality
• •Sustainability & Ethical Practices
• •Quality
• •Customer Connection & Gratitude

Best Practices

• •Embrace Whimsy and Storytelling: Infuse copy with a sense of wonder and enchantment. Use descriptive language that evokes the magical, nature-inspired themes of the illustrations. Tell the story behind the designs or the brand.
• •Maintain a Personal and Approachable Voice: Continue to share the "husband and wife team" aspect. Use "we" and address customers in a friendly, appreciative manner. Let the passion for the art shine through.
• •Highlight Ethical Values Authentically: Weave in mentions of sustainability, eco-friendly materials, and support for UK suppliers naturally. This reinforces brand values and appeals to conscious consumers.
• •Focus on Quality and Artistry: Emphasize the detail, craftsmanship, and originality of the illustrations and products. Use terms that convey the high-quality nature of the items.
• •Engage with the Community: Respond to comments and messages in a timely and friendly manner. Use social media to connect with customers, share behind-the-scenes content, and participate in relevant conversations (like #booktok or nature appreciation).

Social Perception

Highly Positive, Loved for Distinctive Artwork, Appreciation for Ethical Stance, Good Customer Service, Giftable, Engaged Community

Copy Examples

• •✨ Unlock a little magic! ✨ Our newest collection of nature-inspired pendants has arrived. Each piece is dreamed up and designed in our Cornwall studio, ready to add a touch of enchantment to your everyday. Which mythical creature or woodland bloom will you choose? Tap to explore or visit papiopress.co.uk. #PapioPress #IllustratedJewellery #NatureInspired #CornwallArtist #NewCollection
• •Bring the wild beauty of Cornwall into your home with our 'Sleeping Dragon' art print. Illustrated with love by Zanna & Harry, this piece captures the quiet magic of a hidden world. Printed on sustainably sourced, high-quality paper, it’s a perfect gift for dreamers and art lovers alike. Explore the full collection at PapioPress. #WallArt #FantasyArt #EthicalGifts #PapioPress #Illustration
• •At Papio Press, loving nature goes beyond our illustrations. We're committed to making beautiful things responsibly. That's why we use eco-friendly packaging for all online orders and partner with UK suppliers whenever possible. Discover unique gifts that are kind to the planet. [Link to Shop] #SustainableShopping #EcoFriendly #PapioPressValues
• •Meet Papio Press: Where art, nature, and a sprinkle of magic come to life! 🌿✨ Founded by husband-and-wife illustrators Harry & Zanna in beautiful Cornwall, we create unique illustrated prints, jewellery, and stationery designed to make you smile. Discover ethically made treasures at papiopress.co.uk. #UKSmallBiz #CornwallCreatives #IllustratedGifts #PapioPress
• •Packing up your orders with so much love and a little bit of woodland magic! ✨ Thank you for supporting our dream. Every order helps our little family do what we love! ❤️ Find these illustrated goodies on our website! #SmallBusinessLove #StudioLife #PapioPress #EthicalPackaging #ArtLovers #[RelevantTrendingSound]