Brand Tone

Artisanal & Crafted, Elegant & Sophisticated, Warm & Appreciative, Eco-conscious & Ethical, Nostalgic & Historical

Brand Values

• •Quality Craftsmanship
• •Sustainability & Environmental Responsibility
• •Beauty & Aesthetics
• •Heritage & Tradition
• •Customer Connection & Service
• •Ethical Sourcing

Best Practices

• •Emphasize Craftsmanship & Quality: Always highlight the traditional techniques (letterpress, block printing), the quality of materials (e.g., "100% cotton paper," "hand-mixed inks"), and the handmade aspect of the products. This reinforces the artisanal value.
• •Integrate Sustainability Naturally: Weave in mentions of eco-friendly materials, recycled content, and sustainable practices as a core part of the product's value, not just an afterthought. This appeals to the conscious consumer.
• •Use Evocative & Sensory Language: Describe the look and feel of the products – "pillowy soft paper," "delicate impressions," "richly textured" – to engage the reader's imagination and convey the tactile nature of letterpress.
• •Tell the Story: Share the inspiration behind designs (historical, nature), the father-daughter collaboration, or the journey of a piece from concept to creation. This builds connection and highlights the brand's unique narrative.
• •Maintain a Warm, Elegant, and Appreciative Tone: Write as if you are sharing something beautiful and valuable with a friend. Use language that is sophisticated yet accessible, friendly, and expresses gratitude for art, nature, and customer support. Avoid overly casual or trendy slang that might not align with the timeless quality of the brand.

Social Perception

A provider of high-quality, artistic stationery and gifts; An eco-conscious and ethical brand; A business with a personal touch and passion; A source for unique and special occasion stationery; Knowledgeable and passionate about their craft.

Copy Examples

• •Rediscover the art of the handwritten note. Our latest collection of letterpress stationery, featuring delicate botanical illustrations on rich, 100% cotton paper, invites you to slow down and connect. Each piece is lovingly printed on our antique press, a testament to timeless craftsmanship. #PapillonPress #LetterpressLove #SustainableStationery #ArtisanMade #WriteMoreLetters
• •Papillon Press: Where History Meets a Handmade Future. Explore our world of exquisitely crafted letterpress stationery and paper goods, thoughtfully designed and sustainably made.
• •Your love story is unique. Your invitations should be too. At Papillon Press, we craft bespoke letterpress wedding stationery that tells your tale with elegance and artistry. Using luxurious cotton paper and century-old techniques, we create keepsakes you'll treasure long after the 'I do's'. Book your consultation today. #WeddingInvitations #LetterpressWedding #CustomStationery #PapillonPressBridal #EcoFriendlyWedding
• •Capture your thoughts in a notebook that’s as inspiring as your ideas. Our [Pattern Name] stitch-bound notebook features a cover block-printed by hand with a design resurrected from a 19th-century textile. Inside, smooth, eco-friendly pages await your pen. Crafted with passion, designed to last. #HandmadeNotebook #SustainableDesign #VintageInspired #PapillonPress
• •From our family to yours: At Papillon Press, every print, card, and notebook begins with a story – whether it's a rediscovered historical pattern or a design inspired by the quiet beauty of nature. As a father-daughter team, we pour our shared passion for art and sustainable craftsmanship into every piece created on our vintage letterpress. Discover the difference handmade makes.