Brand Tone

Empowering and Confident, Functional and Reassuring, Modern and Minimalist

Brand Values

• •Quality and Performance
• •Comfort
• •Body Positivity and Inclusivity
• •Confidence

Best Practices

• •Unify Your Product Story: All content must align with the shapewear products being sold.
• •Lead with "Confident Comfort": Balance the dual promise of empowerment and physical comfort in all messaging.
• •Use Solution-Oriented Language: Focus on what the product does for the customer, translating features into benefits.
• •Maintain an Empowering, Positive Voice: Frame messaging positively, using terms like "enhance your natural shape" and "celebrate your curves."
• •Develop a Social Media Persona: Create a visually driven, engaging, and reassuring social media presence.

Social Perception

Largely undefined due to lack of social media presence and independent reviews. Customers perceive the brand through its website as a straightforward, product-focused e-commerce store. Conflicting information on the website could cause confusion and damage credibility.

Copy Examples

• •Your Confidence, Sculpted. Discover seamless shapewear that celebrates your natural curves and empowers you to own every room.
• •Meet the secret to a flawless silhouette. Our ultra-soft, breathable bodysuit smooths and supports in all the right places without sacrificing comfort. From the boardroom to a night out, move freely and confidently. Seamless. Powerful. All you.
• •Forget everything you thought you knew about shapewear. Papillon EU is designed for all-day comfort and invisible support. Swipe to see how we're enhancing natural beauty, one curve at a time. #PapillonEU #SeamlessConfidence #ShapewearThatFits
• •Ready for a confidence boost? Your new favorite shapewear is inside.
• •Tired of shapewear that rolls down, pinches, or just doesn't work? At Papillon EU, we combine high-quality, breathable fabrics with designs that move with you. Feel the difference quality makes. Shop our collection now for 15% off your first order!