Brand Tone

Elegant, personal, creative, sophisticated, approachable, professional yet warm and welcoming.

Brand Values

• •Craftsmanship and Quality
• •Aesthetic and Beauty
• •Exclusivity and Uniqueness
• •Creativity and Personal Expression
• •Tradition and Heritage

Best Practices

• •Lead with Craftsmanship: Always emphasize the "handmade," "artisanal," and "unique" nature of the products. Use words that evoke quality and meticulous care.
• •Maintain an Elegant and Warm Tone: Combine sophisticated language with personal, welcoming touches. Address the customer directly and share small, authentic details about the workshop or the creative process.
• •Tell the Story: Weave the brand's narrative—the founder's expertise, the historic location, the use of exclusive materials—into all communications to build a strong emotional connection.
• •Focus on "Timeless Beauty": Position the products not as fleeting trends, but as enduring items of beauty and function. Use phrases like "timeless," "heirloom," and "classic design."
• •Use High-Quality Visuals and Evocative Language: Let professional photography do much of the talking. Complement it with descriptive copy that appeals to the senses—mention the texture of the paper, the richness of the fabric, and the tranquil atmosphere of the workshop.

Social Perception

High-end, niche provider of artisanal paper goods, perceived as aspirational, charming, professional, and well-regarded, attracting customers who value fine craftsmanship, unique design, and handmade quality.

Copy Examples

• •Timeless Elegance, Woven by Hand. Introducing our latest A4 box, draped in an exclusive fabric from Pierre Frey. Each fold, each line, is a testament to the art of bookbinding. Perfect for safeguarding your most cherished letters and memories. Discover the unique piece for your home. #papierundstoffe #handmade #craftsmanship #luxurydecor #fabricbox
• •Awaken Your Inner Artisan. Join Alexandra von Schönberg in her historic workshop and learn the timeless craft of box making. Spend a day surrounded by creativity, fine materials, and the serene beauty of Gut Hartschimmel. Book your exclusive spot now.
• •Your Daily Notes, Beautifully Framed. Function meets fantasy with our new Toile de Jouy pinboard. Handcrafted with meticulous attention to detail, this piece turns everyday reminders into a decorative highlight. Organize your thoughts in style.
• •Give More Than a Gift. Give a Story. Looking for a truly unique present? Our handmade photo albums and letterboxes are crafted to last for generations. Each piece is a one-of-a-kind creation from our paper workshop. Shop our curated collection of timeless gifts.
• •A Glimpse from the Workshop & A Treat For You. Dear friend of beautiful things, the scent of fresh paper and linen fills our workshop this week as we put the finishing touches on a new collection of notebooks. Inspired by the changing seasons here at Gut Hartschimmel, each one is waiting to be filled with your stories. As a thank you for being part of our journey, enjoy complimentary shipping on your next order with code: HANDMADE.