Brand Tone

Elegant, Heartfelt, and Refined

Brand Values

• •Commitment to Quality
• •Appreciation for Design
• •Fostering Connection
• •Simplicity and Beauty

Best Practices

• •Develop a Voice & Tone Guide: Formally document the brand voice as 'Elegant, Heartfelt, and Refined,' providing examples of what to say and what to avoid (e.g., avoid slang, overly casual phrases, aggressive sales language).
• •Focus on 'Why,' Not Just 'What': Frame products as tools for connection, celebration, and sympathy, selling the emotion rather than just the object.
• •Use Evocative and Sensory Language: Incorporate words appealing to touch and sight, such as 'textured,' 'rich,' 'velvety,' 'crisp,' 'delicate illustration,' and 'vibrant color' to emphasize product quality.
• •Maintain Consistency Across All Text: Ensure the elegant and refined tone is present in all communications, from headlines and product descriptions to error messages and shipping confirmations, for a seamless brand experience.
• •Let the Product Shine: Use concise, clean, direct, and graceful language that complements visual elements and allows the design and quality of the paper goods to take center stage.

Social Perception

Niche, High-Quality, and Traditional, perceived as exclusive and specialized, offering higher-end products, and appealing to those who value tradition.

Copy Examples

• •Where every message becomes a work of art. Discover stationery that speaks from the heart.
• •Beyond words, there is design. This beautifully illustrated card features a delicate wildflower motif on rich, textured paper. The perfect canvas for your most sincere sentiments, it’s a small gesture that leaves a lasting impression.
• •At PapierGalerie, we believe in the quiet power of paper. In a world of fleeting digital messages, we curate collections of exquisite stationery for those who cherish the art of the handwritten note. Each piece is chosen for its exceptional quality and design, helping you celebrate life's moments, big and small, with elegance and grace.
• •New Arrivals: A Touch of Elegance for Your Correspondence.
• •The Art of Thoughtfulness, Redefined. Our curated gift sets bring together the finest paper, envelopes, and seals for a truly memorable writing experience. Give the gift of beautiful communication.