Tono de Marca

Elegant, personal, and appreciative of tradition.

Valores de Marca

• •Quality and Craftsmanship
• •Handmade & American-Made
• •Personalization
• •Tradition

Mejores Prácticas

• •Always use words like "handcrafted," "handmade," "artisanal," and "made by hand" to reinforce the brand's core value of craftsmanship.
• •Employ sophisticated and descriptive words. Instead of "nice," use "elegant," "meticulous," or "refined." Talk about the "art" and "tradition" of the craft.
• •Consistently reference the brand's storythe honoring of a "centuries-old tradition" and the "love and patience" that go into each product.
• •Frame the products as a way for customers to add a "personal touch" or leave their "unique mark." Use phrases that speak to customization and individuality.
• •Ensure all photography and visual content reflects the elegant, clean, and high-quality aesthetic of the brand. The visuals should be as meticulously crafted as the products themselves.

Percepción Social

Perceived as a high-end, boutique, specialist brand for those seeking to add a unique and elegant touch to their correspondence, appealing to customers who value detail, tradition, and handcrafted quality.

Ejemplos de Copy

• •Seal your love story with a touch of timeless elegance. Our handcrafted wax seals are made with love, for your love. Discover the collection at the link in bio. #PapierDesignCo #WaxSeal #WeddingInvitation #HandmadeWithLove
• •The Finishing Touch Your Letters Deserve. From 'Thank You' to 'I Do,' every message is more meaningful with a personal seal. Handcrafted in our Texas studio, our bespoke wax seals honor a centuries-old tradition of elegance. Shop now and leave your unique mark.
• •Crafted by Hand, Sealed with Love. Explore our bespoke collection of custom wax seals and stamps.
• •Unlock the art of the perfect wax seal. A timeless tradition, made simple. Our handmade stamps add a personal touch to any occasion. #WaxSealStamp #DIYStationery #PapierDesignCo #Handmade
• •Gratitude in its most elegant form. Our 'Thank You' wax seal stamp is meticulously handcrafted to give your notes of appreciation a memorable and personal touch. Made with patience and care in our Dallas studio, it_s a timeless way to show you care.