Brand Tone

inspirational, friendly, and creative

Brand Values

• •Creativity and Inspiration
• •Quality
• •Customer Happiness and Satisfaction
• •Community
• •Environmental Responsibility
• •Passion for Journaling and Stationery
• •Accessibility and Inclusivity

Best Practices

• •Develop a Brand Voice Guide: Document PaperWrld's specific tone (inspirational, friendly, creative), key vocabulary (e.g., "magic," "joy," "inspire," "create"), and a "do's and don'ts" list for communication.
• •Focus on "You" (the Customer): Address the customer directly and make the copy about their creative journey, their aspirations, and how PaperWrld can support them. Emphasize benefits and the experience of using the products.
• •Use Storytelling: Share the story behind PaperWrld, the inspiration for products, or how customers are using their stationery. This resonates with the brand's value of passion and connection.
• •Maintain Visual and Textual Consistency: Ensure the tone of the copy aligns with the visual aesthetic of the brand (vintage, whimsical, creative) across all platforms.
• •Engage and Foster Community: Use language that invites interaction, asks questions, and encourages sharing. Respond to comments and messages in the established brand voice to reinforce the friendly and supportive community aspect.

Social Perception

PaperWrld is generally perceived very positively by its customers and the wider online community, known for High-Quality and Unique Products, Positive Customer Experience, Inspirational and Creative content, Strong Community, Reliable Shipping (mostly), and being Eco-Conscious.

Copy Examples

• •Instagram Post: "Unlock the stories waiting within your imagination ✨. Our latest collection of vintage-inspired papers and whimsical stickers is here to turn your journaling moments into pure magic. What adventures will you create today? #PaperWrld #JournalingJoy #CreateYourStory"
• •Facebook Ad: "Feeling the call to create? PaperWrld is your cozy corner for all things journaling and scrapbooking. From beginner-friendly kits to exquisite handmade details, find everything you need to express your unique artistic voice. Join our vibrant community and let's make something beautiful together! Shop now and get inspired. [Link]"
• •Product Description (for a washi tape): "Add a touch of enchantment to every page with our Celestial Dreams Washi Tape. Let these shimmering moons and sparkling stars guide your creative journey, transforming ordinary notes into cosmic wonders. Perfect for bullet journals, scrapbook layouts, or sealing heartfelt letters. Your imagination is the only limit! 🌟"
• •Email Newsletter Snippet: "Hello, fellow creative soul! This week at PaperWrld, we're diving deep into the art of memory keeping. Discover new ways to capture your precious moments with our curated selection of journaling prompts and beautiful stationery. Plus, get a sneak peek at our upcoming [New Product] – designed to inspire your next masterpiece! Happy journaling! 💖"
• •TikTok Video Caption: "New PaperWrld haul! 🤩 Watch as we unbox these dreamy vintage stickers and textured papers. Perfect for adding that special touch to your #bulletjournal or #scrapbook! What would you create with these? Let us know in the comments! 👇 #stationeryaddict #creativejournaling #papercraft #PaperWrldShop"