Brand Tone

Passionate, Calm, Curated, Helpful, Aesthetic, Appreciative

Brand Values

• •Quality
• •Passion
• •Personal Touch
• •Curation
• •Customer Experience
• •Inspiration & Calm

Best Practices

• •Embrace the 'Whisper': Consistently use language that is gentle, calm, evocative, and appreciative. Avoid overly loud, aggressive, or purely transactional terms. Think 'discover,' 'inspire,' 'gentle,' 'crafted,' 'moments.'
• •Share the Passion Authentically: Let genuine enthusiasm for the products and the art of stationery shine through. Use personal anecdotes or insights where appropriate, much like the founder's approach.
• •Focus on the Experience, Not Just the Product: Describe how the stationery *feels*, the mood it *creates*, and the activities it *enhances* (e.g., 'a moment of calm,' 'unlock your creativity,' 'the joy of writing').
• •Maintain a Knowledgeable and Curated Voice: Highlight the Japanese origin, the quality of craftsmanship, and the unique aspects of the products, reinforcing the idea of a carefully selected collection.
• •Be Consistently Helpful and Warm: Ensure all communications, from product descriptions to customer service interactions, are friendly, approachable, and aim to assist the customer in their discovery and enjoyment of stationery.

Social Perception

Likely perceived as a niche retailer for enthusiasts of Japanese stationery and high-quality paper goods. Customers probably appreciate the curated selection and the personal passion evident in the brand's communication. The focus on detailed descriptions and the founder's involvement may lead to a perception of trustworthiness and expertise in their specific product category. Those seeking unique, aesthetically pleasing, and high-quality stationery for journaling, writing, or crafting would likely view the brand positively.

Copy Examples

• •Welcome to Paper Whisper, your quiet corner for exceptional Japanese stationery. Discover tools that inspire calm, creativity, and the simple joy of pen to paper. Let the whisper of fine paper spark your next thought.
• •Feel the gentle texture of this exquisite Japanese paper, patiently waiting for your thoughts. Each page is an invitation to pause, reflect, and let your ideas flow. More than a notebook, it’s a sanctuary for your words.
• •A quiet moment, a beautiful pen, and a fresh page. ✨ We believe in the magic of analogue, in the way fine stationery can transform your day. What are you writing, drawing, or planning today? Share the whisper. #PaperWhisper #JapaneseStationery #JournalingLove #SlowLiving #StationeryAddict
• •Hello fellow stationery lover, Ame here! I've just added some truly special finds from Japan to Paper Whisper – items I’ve personally fallen in love with and know you will too. From silky smooth pens to washi tapes that tell a story, explore the new collection and find your next favorite.
• •At Paper Whisper, we don't just sell stationery; we share a passion. Born from a love for the gentle rustle of paper and the beauty of Japanese craftsmanship, we curate items that bring joy and inspiration to your daily rituals.