Brand Tone

Elegant & Refined, Artisanal & Bespoke, Passionate & Creative, Quality-Focused, Personal & Meaningful

Brand Values

• •Craftsmanship
• •Quality
• •Design Excellence
• •Personalization
• •Meaningful Creation

Best Practices

• •Emphasize Quality and Craftsmanship: Consistently use words like "bespoke," "custom," "handcrafted," "artisanal," "fine materials," "quality," and "design-led" to reinforce the high-end nature of the products.
• •Maintain an Elegant and Refined Voice: Avoid overly casual slang or overly technical jargon. The language should be sophisticated, clear, and evocative, focusing on beauty and artistry.
• •Highlight the Tactile Experience: Letterpress is a very sensory medium. Use descriptive language that appeals to the sense of touch – "tactile," "impression," "textured papers," "debossed."
• •Focus on Personalization and Meaning: Stress the collaborative and custom nature of the service, and how the stationery can create "lasting impressions" or represent "meaningful moments."
• •Be Authentic and Passionate: Let the genuine love for design, paper, and print shine through. Share the story and the passion behind the craft, as seen in the current "About" section. This builds connection and trust.

Social Perception

An individual seeking high-end, custom-designed letterpress stationery would likely perceive PaperTree as a specialized, artistic, and quality-driven option based on their online self-presentation. The primary challenge in social perception might be brand visibility and differentiation, especially with other similarly named businesses appearing more prominently in broad searches.

Copy Examples

• •Announce your special day with the timeless elegance of letterpress. At PaperTree, we craft bespoke wedding stationery that tells your unique love story through exquisite typography and the finest tactile papers. Let us create an invitation that leaves a lasting impression.
• •Elevate your professional brand with custom letterpress business cards and stationery. PaperTree combines traditional craftsmanship with modern design to create pieces that convey quality and distinction. Make your first impression count.
• •Rediscover the joy of the handwritten note. Our bespoke personal stationery, featuring beautiful design and luxurious letterpress printing, offers a truly personal way to connect. Crafted with passion by PaperTree.
• •From our Wellington studio, each PaperTree creation is born from a love for design and the art of letterpress. We believe in the beauty of handcrafted detail and the enduring appeal of quality you can feel.
• •PaperTree: Where design meets tradition. Specialising in bespoke letterpress stationery for life's significant moments and professional identities. Experience the art of fine paper and print.