Brand Tone

Enthusiastic & Joyful, Friendly & Approachable, Inspiring & Creative, Personal & Caring, Trustworthy & Quality-Conscious

Brand Values

• •Celebration & Joy: Making every occasion, big or small, a special event.
• •Family & Personal Connection: Stemming from its founding by two sisters and their desire to offer personal service.
• •Quality & Uniqueness: Offering a carefully selected and often self-designed range of products, with an emphasis on Swedish-made posters on premium paper.
• •Creativity & Inspiration: Helping customers bring their party visions to life.
• •Customer Satisfaction: Striving to deliver quality products and a positive customer experience, including fast delivery and good support.
• •Accessibility & Affordability: Initially focused on providing affordable art, this likely extends to their party supplies.

Best Practices

• •Always Emphasize Joy and Celebration: Frame product benefits around creating happy memories and successful, joyful events. Use enthusiastic and positive language.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend who shares a love for parties. Use "we" to refer to the company, reinforcing the personal, family-run aspect.
• •Inspire with Possibilities: Don't just sell products; sell the dream of a perfect party. Offer ideas, tips, and showcase how products can be used creatively.
• •Be Authentic and Personal: Weave in the story of the founding sisters and their passion. Share user-generated content to build community and show real-life applications of your products.
• •Highlight Quality and Trust: Subtly remind customers of the Swedish origin of some products, quality materials (like FSC certification), fast shipping, and secure service to build confidence.

Social Perception

Positive & Engaging, Community-Oriented, Reliable, Aesthetically Pleasing

Copy Examples

• •Instagram Post (New Product): "Sparkle and shine, it's party time! ✨ Our NEW collection of iridescent balloons has just floated in, ready to make your next celebration unforgettable. Which color will you choose to make your moments magical? #PapertownParty #NewCollection #BalloonJoy #PartyInspo #CelebrateWithUs"
• •Facebook Ad (Seasonal Promotion): "Planning a [Holiday/Season] bash? 🎃🎄☀️ Let Papertown bring the fun! From spooky Halloween setups to cozy Christmas gatherings, we have everything you need to create lasting memories. Shop our festive collections today and let the good times roll! #PapertownCelebrations #[Holiday]Party #FestiveFun #PartySuppliesSweden #FamilyJoy"
• •Website Banner (Highlighting Values): "Crafting Joy, One Celebration at a Time. At Papertown, our family is passionate about helping you create the perfect party. Discover unique, quality decorations and a personal touch. Let's make memories together! #Papertown #PartyExperts #SwedishDesign #JoyfulMoments"
• •Email Newsletter Subject: "🎉 Get Ready to WOW! Party Inspiration Inside + A Sweet Treat! 🍬 Body Snippet: Hey Party Planners! Looking for fresh ideas to make your next get-together extra special? The Papertown sisters, Elin & Ida, have curated their top picks for [Occasion/Theme] just for you! Plus, enjoy [Discount/Offer] on your next order as a thank you for being part of our joyful community!"
• •Product Description (e.g., for unique poster): "Adorn your walls with art that tells a story. 🖼️ Our 'Nordic Dreams' poster, designed in-house and printed on premium FSC certified Swedish paper, brings a touch of Scandinavian charm to any room. Perfect for creating a cozy and inspiring atmosphere. #PapertownHome #SwedishArt #UniqueDesign #WallDecor #SustainableStyle"