Brand Tone

Whimsical & Artistic, Friendly & Approachable, Joyful & Positive, Thoughtful & Heartfelt, Conscious & Responsible

Brand Values

• •Creativity & Originality
• •Joy & Delight
• •Quality & Craftsmanship
• •Connection
• •Sustainability
• •Appreciation for the Everyday

Best Practices

• •Embrace Whimsy and Positivity: Use lighthearted, optimistic language. Incorporate words that evoke joy, delight, charm, and wonder (e.g., "magical," "sparkle," "delightful," "cherish," "lovely").
• •Highlight Artistry and Craftsmanship: Remind customers that products are "illustrated by," "designed with care," or "thoughtfully made." Emphasize the unique, artistic nature of the items.
• •Speak from the Heart (Authenticity): Share genuine stories, inspirations, and the "why" behind the brand. An approachable, slightly personal tone (especially on social media) can build connection. Avoid overly corporate or generic language.
• •Incorporate Values Naturally: Weave in mentions of sustainability, quality, and the joy of connection without being preachy. For example, "Printed on beautiful, recycled cardstock to cherish and share."
• •Use a Consistent Visual and Verbal Language: Ensure the copy complements the visual aesthetic. If the visuals are soft and whimsical, the language should match. Use consistent terminology for products and brand elements. For example, consistently referring to "paper goods" or "illustrated treasures."

Social Perception

Customers likely perceive Paper Raven Co. as a charming, high-quality artisan brand that offers unique and beautiful paper goods. The brand is probably seen as a source of delightful gifts and personal stationery that stands out from mass-produced alternatives. There's an appreciation for the artistic talent behind the products and the personal touch of the founder, Erin Jang. The commitment to sustainability likely resonates positively with environmentally conscious consumers. The overall perception is one of a brand that is authentic, creative, and brings a little bit of beauty and joy into people's lives.

Copy Examples

• •Say it with stars ✨ Our new 'Celestial Wishes' card is here to help you send a little magic. Perfect for birthdays, thank yous, or just because. Who will you share a sparkle with? #PaperRavenCo #CelestialWishes #GreetingCardJoy
• •From a tiny doodle to a piece of joy you can hold 🌿 At Paper Raven Co., every design starts with a sprinkle of imagination and a whole lot of heart. We believe in making everyday moments a little more special, one beautifully illustrated piece at a time. #OurStory #ArtistLed #ThoughtfullyMade
• •Beauty that's kind to our Earth 🌍 We’re committed to bringing you delightful designs on thoughtfully sourced, recycled materials. Because making the world a little brighter shouldn’t cost our planet. Learn more about our eco efforts! #SustainableStyle #EcoFriendlyStationery #PaperRavenCares
• •What little moment brought you joy this week? ☀️ We love how a simple note or a pretty planner page can lift the spirits. Share your sunshine below! 👇 #LittleJoys #CommunityLove #PaperRavenCo #PositiveVibes
• •Unlock 15% Off Your First Order of Whimsical Wonders! ✨ Discover artful paper goods that spark joy and connection. Shop Paper Raven Co. today.