Brand Tone

Supportive and Empowering, Friendly and Approachable, Inspirational and Aspirational

Brand Values

• •Empowerment through Organization
• •Community
• •Authenticity
• •Creativity and Personalization

Best Practices

• •Always Be Empowering: Frame your copy to inspire action and build confidence. Use active, encouraging language that positions the customer as capable and in control.
• •Maintain a Friendly, Conversational Voice: Write as if you are talking to a friend. Use "you" and "we" to create a direct connection. Incorporate emojis where appropriate to add warmth and personality.
• •Lead with the "Why": Connect the features of the products (e.g., hyperlinked tabs) to the benefits for the user (e.g., effortless navigation and saving time). Focus on the transformation —from disorganized to in control, from overwhelmed to empowered.
• •Foster Community in Your Copy: Encourage sharing and interaction. Ask questions, prompt users to share their own planning styles, and feature user-generated content to make your audience feel seen and valued.
• •Stay Authentic and Relatable: Continue to share the brand's story and the passion behind it. Acknowledge the real-world challenges of staying organized and position Paper Protégé as a genuine solution, not a magic fix.

Social Perception

The public and customer perception of Paper Protégé is largely positive. Customers are often enthusiastic, sharing their own layouts and experiences with the products on social media. This user-generated content is a powerful testament to customer satisfaction and brand loyalty. The brand is perceived as a helpful resource, not just a retailer, due to its tutorials and tips on digital planning. The active and friendly engagement from the brand with its online community further strengthens this positive perception.

Copy Examples

• •Meet your new partner in productivity! ✨ Our 2025 Digital Life Planner is here to help you turn your dreams into plans and your plans into reality. Every page is designed to guide you, from setting your biggest goals to celebrating your daily wins. Ready to make this your most organized year yet? Tap the link in our bio to get yours! #DigitalPlanner #Productivity #GoalGetter
• •Feeling overwhelmed by your to-do list? Imagine having all your notes, goals, and schedules in one beautifully organized digital space. Our digital planners for iPad help you find clarity and take control of your day. Join thousands of women who have transformed their productivity with Paper Protégé. Learn more and find your perfect planner today!
• •From Chaos to Clarity. Your journey to a more organized and productive life starts here. Discover digital planners and notebooks designed for the modern woman.
• •Hi [Name], ready to conquer the week? We believe a little bit of planning goes a long way. This week on the blog, we're sharing 5 tips to declutter your digital life for better focus. Let ’s make space for what truly matters. Read the post now and feel the calm!
• •It's time for a little treat! ✨ For a limited time, get 20% off all our digital sticker books. Add a splash of creativity and fun to your planner while staying on top of your goals. Happy planning!