Brand Tone

enthusiastic, supportive, and community-focused

Brand Values

• •Accessibility: Bringing global and local stationery brands to the Indian market, making previously hard-to-get items available.
• •Quality & Variety: Offering a wide range of high-quality products from numerous reputable brands.
• •Community Focus: Catering specifically to the "up-and-coming planner community in India."
• •Customer Service: Striving to provide "exceptional customer service."
• •Innovation & Improvement: Describing themselves as "innovators and forward-thinkers, with the drive and wherewithal to constantly update and improve the online shopping experience."
• •Support for Local Artisans: Evident through their "Vocal for Local" section.
• •Passion for Stationery: The founder's story and the curated product selection indicate a genuine love for stationery and planning.

Best Practices

• •Speak the Community's Language: Use terms and references that resonate with planners, journalers, and stationery enthusiasts (e.g., "BuJo," "spreads," "happy mail," "destash"). Show genuine understanding of their hobbies and needs.
• •Maintain Enthusiasm and Positivity: Convey a genuine passion for the products and the act of planning. Use an upbeat and encouraging tone in all communications, from product descriptions to social media replies.
• •Be Visually Consistent: Ensure that the visual elements (photography, graphics, colors) on the website and social media align with the inspiring, aesthetically pleasing, and often colorful nature of stationery and planning.
• •Foster Interaction and Listen: Actively engage with the community by asking questions, responding to comments and DMs promptly and helpfully, and incorporating customer feedback or suggestions, as invited on their "Our Origins" page.
• •Highlight Stories (Brand and Customer): Share the story behind the brand and its founding. Encourage customers to share how they use their products (user-generated content). This reinforces the community aspect and the passion behind the brand.

Social Perception

valuable and reliable source for a wide variety of high-quality stationery and planning supplies in India

Copy Examples

• •Headline: Unlock Your Creativity: Your Favorite Global & Local Stationery Brands, Now in India! Body: Hey, fellow planner addicts! We know the struggle of finding those perfect pens or that dream journal. That's why we've curated a world of beautiful stationery right here at Paper Planning and More. Dive in and let your imagination flow! #PlannerCommunityIndia #StationeryLove
• •Headline: From Archer & Olive to Artisanal Indian Crafts – Your Planning Journey Starts Here! Body: Whether you're a seasoned bullet journalist or just starting out, we've got the tools to inspire you. Discover international bestsellers and support incredible local creators, all in one place. What will you create today? #BuJoIndia #SupportLocalArt
• •Headline: More Than Just Paper – It's a Passion! Body: We're a team of stationery lovers, just like you! Paper Planning and More was born from a desire to bring the best planning tools to India. Have a brand you're dreaming of? Let us know! We're always listening. #StationeryAddict #CustomerLove
• •Headline: New Arrivals Alert! ✨ Get Ready to Organize in Style. Body: Fresh drop of gorgeous washi, vibrant pens, and dreamy notebooks now live on the site! We're constantly updating our collection to bring you the latest and greatest. Happy planning! #NewCollection #PaperGoods
• •Headline: Join the Paper Planning & More Family! Body: We're more than just a store; we're a community of creative minds and organization gurus. Follow us for planning tips, product sneak peeks, and a shared love for all things paper. Let's make every day beautiful and productive! #PlannerInspo #CreativeJourney