Brand Tone

Heartfelt & Personal, Creative & Fun, Helpful & Supportive, Family-Oriented & Approachable

Brand Values

• •Personal Connection
• •Love & Care
• •Creativity & Self-Expression
• •Quality
• •Ease of Use & Convenience
• •Customer Engagement

Best Practices

• •Always Lead with Heart: Root your messaging in the core values of love, care, and personal connection. Use warm, empathetic language that resonates with the act of sending something special to a loved one.
• •Embrace the "Family" Feel: Maintain an approachable, friendly, and slightly informal tone. Share stories (like the brand's origin) that reinforce the personal, family-run nature of the business.
• •Highlight Ease and Joy: Emphasize how easy and enjoyable it is to use PaperPaisley products to create something beautiful. Focus on the positive emotional outcome for both the sender and the recipient.
• •Encourage Creativity and Sharing: Use language that inspires customers to get creative and then share their personalized packages. This fosters a sense of community and showcases the product in action.
• •Keep it Positive and Uplifting: Ensure all copy, from product descriptions to social media posts, maintains an optimistic and cheerful tone. The goal is to associate PaperPaisley with positive feelings and happy moments.

Social Perception

Highly Positive, Appreciation for Product Quality & Uniqueness, Valued for Thoughtfulness, Reliable, Engaging

Copy Examples

• •Headline: "Distance is just a detail. Send your love, beautifully." Body: "Our care package sticker kits make it easy to wrap your faraway loved ones in a little extra warmth. From birthdays to 'just because,' let every box you send whisper, 'I'm thinking of you.' Shop now and make their day, one sticker at a time." Call to Action: Discover Your Perfect Kit
• •Headline: "Unbox a Smile! ✨" Body: "Transform your ordinary shipping box into a burst of joy! PaperPaisley sticker kits are designed with love, by our family for yours. Quick to apply, delightful to receive. Because every package should feel like a hug." Call to Action: Get Creative Today!
• •Headline: "More Than Just a Package, It's a Piece of Your Heart." Body: "Sending a care package? Let's make it unforgettable. Our vibrant, easy-to-use sticker kits add that personal touch that says it all. Perfect for every occasion, every milestone, every 'miss you' moment." Call to Action: Personalize Your Post
• •Headline: "From Our Family to Yours: Making Mail Magical." Body: "It all started with sending love to our daughters abroad. Now, we help you do the same. PaperPaisley offers beautifully designed sticker kits to make every care package a special delivery. Simple, sweet, and full of heart." Call to Action: Share the Love
• •Headline: "Holiday Cheer, Sealed with a Sticker!" Body: "Sending festive wishes this season? Don't just send a gift, send an experience! Our holiday-themed care package sticker kits dress up your boxes in minutes, making your thoughtful presents even more memorable. Fast shipping to get your happy mail on its way!" Call to Action: Shop Holiday Kits