Brand Tone

Artistic & Creative, Joyful & Playful, Supportive & Community-Oriented, Accessible & Inclusive, Conscious & Ethical, Passionate & Heartfelt

Brand Values

• •Artistic Expression & Creativity
• •Support for Artists
• •Local Focus & Montreal Pride
• •Quality Craftsmanship
• •Sustainability & Eco-consciousness
• •Joy & Connection
• •Accessibility of Design

Best Practices

• •Always Emphasize the Artist: Whenever possible, mention the artist or the collaborative nature of the designs. This reinforces the value of supporting creativity.
• •Infuse Joy and Positivity: Use uplifting and cheerful language. Words like "joy," "beauty," "vibrant," "playful," and "inspire" align well with the brand.
• •Highlight Montreal Connection: Reference Montreal's charm, landmarks, or local talent to resonate with the local community and those seeking authentic souvenirs.
• •Communicate Ethical Choices Subtly but Consistently: Weave in mentions of recycled paper, FSC certification, local production, and artist royalties where appropriate. This reinforces brand values without being preachy.
• •Maintain an Accessible and Inclusive Voice: Avoid overly academic or exclusive art jargon. The language should feel welcoming, friendly, and open, inviting everyone to appreciate design.

Social Perception

A Hub for Montreal Creativity, High-Quality & Unique, Ethical & Supportive, Joyful & Positive, A Curated & Trustworthy Source, Community-Focused

Copy Examples

• •Capture the heart of our city, one illustration at a time. Our new Montreal postcard series is here, blooming with local talent and the unique charm of our streets. Send a piece of home, or keep the beauty for yourself. Crafted with love, on recycled paper, right here in Canada. #Paperole #MontrealArt #SupportLocalArtists #EcoFriendlyStationery
• •Meet the magic behind the illustration! We're thrilled to feature [Artist's Name] and their vibrant new collection for Paperole. Each piece tells a story, celebrating [mention a theme or style]. Discover art that sparks joy and supports our incredible creative community. See the full collection in-store and online. #ArtistSpotlight #ContemporaryIllustration #PaperoleCollaborates #CreativeCommunity
• •Ideas deserve a beautiful (and sustainable!) home. Our notebooks are thoughtfully designed by talented artists and printed on 100% recycled, FSC-certified paper. Let your creativity flow freely, knowing you're making a conscious choice for the planet. Find your perfect match at Paperole. #SustainableDesign #EcoStationery #MadeInCanada #PaperoleValues #WriteMore
• •More than just paper. Paperole is a love letter to art, to Montreal, and to the joy of connection. From whimsical cards to stunning prints, every piece is a celebration of creativity and ethical craftsmanship. Come explore our colorful universe and find something that makes you smile. #PaperoleMontreal #ArtForEveryone #JoyfulDesign #ShopLocalPlateau
• •Say it with art. Say it with Paperole. Find a unique card, a stunning print, or a thoughtfully designed gift that speaks from the heart. Celebrate your loved ones with a touch of Montreal creativity and the knowledge that you're supporting artists and sustainable practices. #GiftIdeas #MeaningfulGifts #Paperole #SupportArtists #SpreadJoy