Brand Tone

Professional, Authoritative, and Educational

Brand Values

• •Preservation
• •Quality
• •Expertise
• •Simplicity and Solutions

Best Practices

• •Lead with Expertise: Always write from a position of authority and knowledge. Use precise, correct terminology (e.g., "pH-neutral," "age-resistant," "integrated pest management") to build trust with a professional audience.
• •Educate, Then Sell: Focus on informing the customer about the why behind a product. Explain the risks of improper storage and the benefits of using correct materials. The sale will follow from the trust you build.
• •Emphasize "Solutions" and "Simplicity": Frame products and services as solutions to specific preservation problems. Reinforce the brand's mission to make a complex field "easier" for the client.
• •Maintain a Clean, Professional Voice: Avoid overly casual language, slang, or excessive use of emojis. The tone should mirror the clean, minimalist aesthetic of the brand's visuals—clear, direct, and serious, but helpful.
• •Use Testimonials from Professionals (when available): Actively seek out and feature testimonials from institutional clients or professional restorers. A quote from a museum archivist will be far more powerful for this brand than dozens of generic 5-star ratings.

Social Perception

The brand is perceived as a credible and highly specialized authority within the German-speaking conservation and archiving community. It targets a niche market of professionals (restorers, archivists, librarians) and institutions, who value expertise and product quality over mass-market appeal. The affiliation with the VDR and the background of its owners as paper restorers significantly bolster this perception. To the general public, the brand is largely unknown.

Copy Examples

• •The Guardian of Your Documents. Dust, acid, and light are the enemies of history. Our archival boxes are made from 100% acid-free, pH-neutral board to provide professional-grade protection for your most valuable papers and photos. Preserve their story for generations to come. #Archival #PaperConservation #AcidFree #Bestandserhaltung
• •Professional Solutions for Cultural Heritage. From integrated pest management to disaster preparedness, Paperminz is the trusted partner for libraries, archives, and museums. We make preservation simpler. Explore our services.
• •Crystal Clear, Chemically Stable Protection. View your photographs and negatives without fear of damage. These sleeves are made from inert, plasticizer-free polypropylene, ensuring no harmful chemicals will leach into your collection over time. The ideal choice for long-term, safe storage.
• •Is Your Family History Fading? Common household plastics and cardboard boxes can accelerate the decay of old photos and letters. Download our free guide, "The 5 Essentials of Home Archiving," and learn the simple steps to protect your irreplaceable memories.
• •A lesson in paper: Why "acid-free" matters. Dear [Customer Name], Did you know the biggest threat to your documents might be the paper they're printed on? In this email, we break down the science of paper decay and explain why choosing pH-neutral materials is the single most important decision for long-term preservation. Read on to become a preservation expert...