Tono de Marca

Elegant, sophisticated, personal, romantic, supportive, and seamless.

Valores de Marca

• •Quality Craftsmanship
• •Bespoke Personalization
• •Customer-Centric Service
• •Timeless Aesthetics

Mejores Prácticas

• •Lead with "You," Not "We": Frame copy around the client's journey, dreams, and experience. Instead of "We offer bespoke designs," try "Your love story, captured in a bespoke design." This reinforces the customer-centric value.
• •Use Elegant and Evocative Language: Incorporate words that convey quality, romance, and sophistication. Terms like "timeless," "bespoke," "curated," "artisan," "heirloom," and "unforgettable" align with the established high-end tone.
• •Maintain a Personal and Approachable Voice: Use the founders' names (Irini and Kate) where appropriate, especially in direct communication and on the "About Us" page. A warm, direct, and supportive tone makes the luxury service feel accessible and less intimidating.
• •Show, Don't Just Tell, Through Visuals and Testimonials: Let high-quality imagery and glowing client reviews do most of the talking. The copy should complement the visuals, adding a layer of storytelling and detail rather than making hard sells. Customer testimonials are powerful tools for reinforcing trust and brand values.
• •Ensure Consistency Across All Platforms: The refined, personal, and supportive tone should be consistent from the website's FAQ page to the caption of an Instagram post. Create a simple style guide with key brand phrases and forbidden words to ensure all communications are aligned.

Percepción Social

Paper Jam Studio is perceived as a high-end, reliable, and exceptionally talented stationery provider within the wedding industry. Clients view the brand as a dream partner, praising their professionalism, accommodation, and ability to deliver stunning results. Industry-wise, features in high-profile publications and celebrity endorsements solidify their reputation as a premium and respected brand.

Ejemplos de Copy

• •Headline: First impressions last forever. Set the tone for your day with stationery that speaks your love story. Body: Introducing the 'Evelyn' suite. Delicate blind embossing on soft-pillowed cotton paper, whispering elegance and romance. This is where your forever begins. Tap the link in our bio to explore our new semi-custom collection. Hashtags: #WeddingInvitations #LuxuryStationery #PaperJamStudio #MinimalistWedding #BespokeDesign
• •Headline: Just Engaged? Let's Tell Your Story. Body: Your wedding stationery is more than just paper; it's the first chapter of your married life. At Paper Jam Studio, we partner with you to create beautiful, bespoke invitations that reflect your unique style as a couple. From timeless letterpress to modern foil, let's make it unforgettable. Download our process guide today. Call to Action: Learn More
• •Headline: Carry the Beauty Through to Your Celebration. Body: From welcome signs to menus and place cards, ensure every detail of your wedding day is seamlessly styled. Our 'on the day' stationery continues the elegant narrative of your invitations, creating a cohesive and unforgettable experience for you and your guests.
• •Title: Wedding Detail: The Art of the Place Card. Description: It’s the small touches that make a big impact. A beautifully crafted place card not only guides your guests but also serves as a cherished keepsake. Pictured: Our custom letterpress place cards with hand-dyed silk ribbon. Discover more timeless details at paperjamstudio.com.au.
• •Subject: Your beautiful wedding + Paper Jam Studio Body: Hi [Client Name], Thank you so much for reaching out to us. It was lovely to hear about your plans for your wedding at [Venue/Date]. At Paper Jam Studio, we believe that your invitations should be as unique as your love story. Irini and I would be delighted to help you bring your vision to life. We’ve attached our brochure for you to browse. Please let us know if you'd like to schedule a brief call to chat more about your ideas. Warmly, Kate