Brand Tone

Friendly and Approachable, Inspirational and Encouraging, Helpful and Supportive, Passionate and Enthusiastic, Community-Oriented

Brand Values

• •Creativity and Inspiration
• •Quality
• •Joy of Making
• •Customer Service
• •Accessibility
• •Community Support

Best Practices

• •Always Inspire and Encourage: Frame messages to ignite creativity and build confidence, regardless of skill level. Use words like "discover," "imagine," "create," "try," and "easy."
• •Keep it Friendly and Approachable: Use a warm, conversational style. Address the audience directly (e.g., "you," "your"). Avoid overly technical jargon unless explaining a specific technique in a tutorial, and even then, explain it clearly.
• •Emphasize the Joy of Crafting: Connect products to the positive emotions and satisfaction of making something by hand. Highlight the fun, relaxation, or sense of accomplishment that crafting provides.
• •Be Genuinely Helpful: Provide real value through tips, clear instructions, and by anticipating customer needs. Ensure copy is informative and supportive.
• •Foster a Sense of Community: Encourage sharing, use user-generated content (with permission), and speak as a fellow enthusiast who understands and shares their passion for creativity. Use inclusive language.

Social Perception

Loved and Respected, Source of Inspiration, Reliable and Quality-Focused, Engaging and Community-Focused, Helpful

Copy Examples

• •Instagram Post (Image: Colorful flat lay of polymer clay and tools): Unleash your inner artist! ✨ Our vibrant polymer clays and easy-to-use tools are waiting to bring your creations to life. What masterpiece will you dream up today? Share your projects with #PaperipilviMade! #DIYJoy #CraftYourHappiness
• •Facebook Ad (Video: Quick tutorial snippet): New project, who dis? 😉 Dive into the wonderful world of crafting with Paperipilvi! From beginner-friendly kits to pro-level supplies, we’ve got everything you need to spark your creativity. Plus, find tons of inspiration and how-to's on our website! Shop now and let the making begin! [Link to website] #Paperipilvi #CraftSupplies #GetCreative
• •Website Banner (Homepage): Welcome to Your Creative Happy Place! Paperipilvi offers a world of high-quality art and craft supplies to bring your imagination to life. Explore, create, and share the joy of making. Free shipping on orders over €70! #InspireCreateShare
• •Newsletter Snippet (Email promoting a new product line): Hello, fellow crafter! 👋 Get ready to be inspired! We’re thrilled to introduce our new [Product Name] collection – perfect for adding that special touch to your next project. We’ve handpicked these for their amazing quality and endless creative possibilities. Click here to explore and find your next passion! [Link] P.S. We love seeing what you create! Don't forget to tag us!
• •Product Description (Example for a jewelry-making kit): Create stunning, unique jewelry with our all-in-one [Kit Name]! We believe everyone has a creative spark, and this kit is designed to make it easy and fun to craft beautiful pieces you’ll be proud to wear or gift. Includes everything you need, plus a sprinkle of Paperipilvi inspiration to get you started. Let's make something beautiful together! #HandmadeWithLove #PaperipilviDIY