Brand Tone

whimsical, magical, supportive, and personal

Brand Values

• •Spiritual Well-being & Self-Discovery
• •Creativity & Expression
• •Joy & Magic
• •Authenticity & Connection
• •Support & Guidance

Best Practices

• •Develop a Brand Voice Guide: Create a document that outlines key characteristics of your tone (e.g., whimsical, supportive, magical), preferred vocabulary (e.g., "treasures," "magic," "illuminate," "spirit"), words to avoid, and examples of on-brand and off-brand copy.
• •Embrace Storytelling: Share the stories behind your products, the inspiration for your brand, or customer experiences. This helps to build an emotional connection and reinforce the magical and personal aspects of Paperinoita.
• •Use Evocative and Sensory Language: Incorporate words that appeal to the imagination and senses, aligning with the "magical" and "whimsical" themes. Think "sparkling," "whispering," "radiant," "enchanting."
• •Maintain Authenticity and Warmth: Let the owner's passion and personality shine through, especially on social media. Use a friendly, approachable, and encouraging voice. Address the audience directly and express genuine care.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, social media, email marketing, product descriptions, and even in-store signage is harmonious and consistently reflects the established brand voice.

Social Perception

charming and unique specialty store

Copy Examples

• •✨ Fresh, sparkling energy has just arrived! ✨ Our latest collection of hand-picked crystals is now in the shop, each one whispering tales of ancient magic and waiting to support your journey. Which one calls to your spirit today? Come find your treasure! #PaperinoitaMagic #CrystalHealing #NewArrivals #SpiritualJourney #Kotka
• •Feeling a little lost or seeking clarity on your path? 💌 Let the cards illuminate the way. Our intuitive tarot readings offer gentle guidance and empowering insights to help you connect with your inner wisdom. Book a magical session with us (link in bio) and unlock the answers within. #TarotReadings #SpiritualGuidance #Paperinoita #FindYourMagic #InnerWisdom
• •Sprinkle a little stardust on your days! 🌟 Our enchanting planner stickers are designed to bring joy, organization, and a touch of magic to your daily plans. Perfect for dreamers, creators, and anyone looking to make their schedule sparkle. Get yours and make every day a little more magical! #PlannerLove #StationeryAddict #MagicalMoments #Paperinoita #CreativeJournaling
• •Unlock the secrets of your intuition! 🗝️ Join us for an enchanting evening at our [Workshop Name] workshop, where we'll explore [topic] in a warm, supportive space. It's a chance to connect with like-minded souls and deepen your own magical practice. Spaces are limited, so reserve your spot and let your spirit soar! #SpiritualWorkshop #PaperinoitaEvents #CommunityMagic #SelfDiscovery #KotkaEvents
• •Welcome to Paperinoita: Your haven for magical paper goods, radiant crystals, and tools for your spiritual journey. Discover lovely treasures to inspire your soul and brighten your world. ✨ #MagicInEveryday #SpiritualShop #CreativeSoul