Brand Tone

Elegant & Luxurious, Emotive & Thoughtful, Nature-Inspired & Artistic, Appreciative of Heritage/Nostalgia, Slightly Whimsical/Charming

Brand Values

• •Quality & Craftsmanship
• •Meaningful Connection
• •Design Excellence & Individuality
• •The Enduring Value of Tangible Communication
• •Social Responsibility (Implied)
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of Paperfields' tone (e.g., elegant, emotive, artistic, appreciative, slightly whimsical) with examples of "do's and don'ts" for language, sentence structure, and vocabulary. This ensures anyone writing for the brand is aligned.
• •Use Evocative and Sensory Language: Consistently employ descriptive words that appeal to the senses and emotions, reflecting the "emotive design" and "luxury paper products." Words like "exquisite," "meticulously handcrafted," "finest," "cherished," "thoughtful," "intricate beauty" should be common.
• •Emphasize Craftsmanship and Quality: Always subtly weave in the handcrafted nature, attention to detail, and high-quality materials used in the products. This reinforces the luxury aspect.
• •Tell the Story of Connection: Frame product descriptions and social media posts around the idea of "meaningful connections" and the value of handwritten communication in a digital age, aligning with their founding mission.
• •Maintain Visual and Textual Harmony: Ensure that the sophisticated and often nature-inspired visual aesthetic of their products and imagery is mirrored by equally refined, elegant, and sometimes poetic language in the copy. The words should feel as luxurious and thoughtful as the products look.

Social Perception

Positive for Design and Quality, Seen as a Premium/Luxury Brand, Appeals to a Discerning Clientele, Associated with Thoughtful Gifting, Reviving a Traditional Art

Copy Examples

• •Headline: Rediscover the Art of Connection. Body: In a world of fleeting digital messages, a handwritten note endures. Our meticulously handcrafted stationery, adorned with designs inspired by nature's quiet beauty, offers a canvas for your most heartfelt sentiments. Elevate your correspondence with Paperfields – where every word matters.
• •Headline: The Luxury of a Personal Touch. Body: Experience the exquisite feel of fine paper and the charm of bespoke design. Paperfields’ luxury collections, featuring delicate 22k gold accents and timeless motifs, are created for those who cherish individuality and the profound impact of a thoughtful gesture. Make your moments memorable.
• •Headline: Inspired by Nature, Crafted for You. Body: From the delicate bloom of a magnolia to the intricate patterns of the wild, Paperfields draws inspiration from the natural world to bring you stationery that is both beautiful and evocative. Each piece is a testament to fine craftsmanship, designed to inspire your own expressions of joy and care.
• •Headline: More Than Just Paper. It's a Feeling. Body: Paperfields was born from a passion for emotive design and the power of the written word. We believe that a beautiful card or a thoughtfully chosen journal can transform an ordinary moment into a cherished memory. Share the warmth, share the care, with Paperfields.
• •Headline: For Gifts That Speak Volumes. Body: Looking for a gift that resonates with meaning and elegance? Our curated stationery sets, bespoke packaging, and luxurious paper goods are designed to delight the discerning eye. Give the gift of timeless expression with Paperfields, and let your thoughtfulness shine.